Pitch CMO Summit Bangalore: How brand-building is being transformed in the digital age

At the Pitch CMO Summit Bangalore 2019, an esteemed line-up of speakers will examine the process of brand building and elements that go into making a brand stand out

e4m by exchange4media Staff
Published: May 28, 2019 9:19 AM  | 3 min read
Pitch CMO Summit Bangalore 2019

At the Pitch CMO Summit - Bangalore 2019 which will be held at The Taj MG Road on Thursday, May 30, 2019, we will take a look at the process of brand building and the elements that go into making a brand stand out from the rest. An esteemed line-up of speakers will discuss how brand-building is being transformed in the digital age.

Our Keynote Speaker this year is S Ravi Kant, Chief Executive Officer - Watches and Accessories, Titan Company Limited. Kant heads the Watches & Accessories business of the Company, since 2015, as its CEO and Executive Vice President. With a plethora of successful brands under his portfolio Kant will share his thoughts on the topic, ‘The "X" Factor In Building Brands’.

A late entrant to the Indian market, Puma India has since grown to become the largest brand in the space of sports and lifestyle in the country. Leading the company, Abhishek Ganguly, Managing Director, PUMA India joined was appointed as the Managing Director in 2014, and has since grown India revenues by 70%. Recounting the journey to the top, Ganguly speaks on the topic, ‘Sprinting To The Top’.

With over three decades of experience in consumer marketing, consulting, and research, Preeti Reddy, CEO South Asia, Insights Division has helped leading Indian and multinational companies to make informed decisions using consumer understanding. With consulting and research experience cover a multitude of industries – FMCG, durables, retail and services, Reddy will speak on the topic, ‘Fast Tracking Brands In A Polygamous Age.’

No one can forget the memorable ad of an old gentleman ordering a gulab jamun and by extension the brand Swiggy, the online food delivery app that has become part and parcel of the Indian landscape. The man behind the award-winning campaign Srivats TS, Vice President – Marketing, Swiggy has over 12 years of experience across consumer companies and tech startups, he is responsible for driving growth, brand love, and consumer adoption through marketing, branding and digital strategies at Swiggy. Srivats takes to the stage to talk about, ‘Building Brands With An Emotional Connect.’

Making news this season, other than politics is cricket and with the 12th season of the Indian Premier League (IPL) just getting over, we have the local home team on the pitch. Rajesh V Menon, Head- Royal Challengers Bangalore (RCB) & New Business at DIAGEO India is a seasoned marketing professional, Menon heads the business function, he is responsible for all the commercial, marketing and operational aspects of Royal Challengers Bangalore. What the IPL has succeeded in creating home-grown franchisees with a dedicated fan base, Menon will take us through this journey and speak on the topic, ‘Royal Challengers Bangalore: Building A Connect With Fans & Brands.’

The Valedictory Address will be delivered by Arjun Ranga Managing Director, Cycle Pure Agarbathies & CEO of N. Ranga Rao & Sons, the flagship company of NR Group. Under his able leadership, the Group has recently ventured into the online space with ‘Soulveda’, a portal that aims to encourage people to engage with their inner spirituality to spread happiness and well-being. Ranga will share his thoughts on the topic,’ Building A Meaningful Brand.’

The Pitch CMO Summit -Bangalore 2019, with The Hindu as the Presenting Partner and is co-powered by Sony Liv and Asianet News Network, will be held at Taj MG Road, Bangalore from 12 pm. The theme for the Bangalore Summit is ‘Demystifying Brand Building Experience’.

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