OPPO pays tribute to COVID-19 warriors

The brand has rolled out a digital campaign ‘Hope is a form’, which symbolises hope in the form of doctors, nurses, delivery agents and housekeeping staff

e4m by exchange4media Staff
Updated: Apr 18, 2020 10:40 AM

Uniting with the nation in the war against COVID-19, OPPO has paid tribute to the real warriors battling at the frontline against the pandemic in India.

OPPO has rolled out ‘Hope is a form’ - a digital campaign to salute the brave-hearts working tirelessly at the forefront to serve the nation. The campaign symbolizes hope in the form of frontline warriors such as doctors, nurses, delivery agents and housekeeping staff who are stepping out of their own homes to make our lives safer and simpler amid this public health crisis.

Talking about this initiative, Sumit Walia, VP, Product and Marketing, OPPO India said, “The ‘Hope has a form’ campaign is an effort to instill hope and pay tribute to these “everyday super-heroes” such as doctors, medical personnel, cleaning staff for their service during such crucial times. The entire nation owes each one of them a tremendous debt of gratitude. The brand film is just a small attempt to recognize and express our gratefulness towards these warriors who despite all the odds are fighting through the contagion for all of us.”

The campaign video celebrates these heroes through heart-warming posts on OPPO’s social platforms. In addition, the brand film also throws light on these everyday brave-hearts who are selflessly making our lives safer.

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