Modi ahead of Akshay & Virat in motivating youth to stay fit    

Govt officials & industry experts share insights on what makes Brand Modi emerge on top in the health domain as per GOQii’s India Fit Report

e4m by exchange4media Staff
Updated: Jul 12, 2019 3:37 PM

Prime Minister Narendra Modi is now also the Most Influential Person in the health domain, according to GOQii’s India Fit Report.

He has topped this list consecutively for the second time and this comes at a time when there has been a significant increase in the demand for health and fitness brands.

Speaking to exchange4media, Joint Secretary, Ministry of Ayush, P N Ranjit Kumar, said: “The wellness industry has grown up to Rs 90,000 crore per annum. It has grown exponentially during the last five years.”

The enrollment of teachers as yoga trainers has gone up by 400 per cent over the last five years, Kumar said.

Anil Verma, Media Consultant at Citizen First, said in our country where people often find their role models in actors and sportsmen, Modi topping the list of health influencers, that too for the second time consecutively, is commendable.

The survey has put Modi ahead of actor Akshay Kumar and Indian cricket captain Virat Kohli in motivating the youth to stay fit.

While Akshay has managed to be on the second position, Yoga Guru Baba Ramdev is on the third place.

Kohli and former skipper Mahendra Singh Dhoni are in the fourth and fifth positions respectively. While actor Ranveer Singh in seventh, Tiger Shroff has been ranked ninth in the survey.

Anup Sharma, an independent political campaign strategist and mentor at The Lentils Institute, shared some insights on how Modi has reinvented the idea of health in India. According to Sharma, there was a time when health and fitness brands used to hire celebrities as their face but the idea has completely changed.

Brands have been looking for someone whose personality matches with their brand’s and besides being the PM, Modi has become a brand in himself, Sharma added.

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