: Hotstar recorded 100 million active viewers during India-Pak match
This was the highest-ever single day reach for the platform, with 66% of 100 million users coming in from towns beyond the Metros
Hotstar, one of India’s largest streaming platforms, saw a record of 100 million active users during the India vs. Pakistan match (June16), making this the highest-ever single day reach for the platform.
Sixty six percent of the 100 million users came in from towns beyond the big metro cities. The streaming giant also registered record-breaking concurrency of 15.6 million, the highest ever for an ODI match.
This season of ICC Cricket World Cup is being streamed on Hotstar across six languages - English, Hindi, Bengali, Tamil, Telugu, and Kannada. The platform has also retained its social layer of #KoiYaarNahiFar with the Watch ‘N Play feature creating an unparalleled and engaging cricket-watching experience for users. Through this feature, Hotstar enables friends to come together, irrespective of their location, allowing them to make their voices heard by chatting about the match and their Watch ‘N Play experience.
“We are delighted to have been able to deliver an uninterrupted cricket watching experience to such a large audience at once,” Varun Narang, Chief Product Officer, Hotstar, said. “Having achieved a single day platform reach of 100 million demonstrates the indisputable technology prowess that Hotstar brings to the OTT industry. This remarkable achievement has helped us set a new viewership benchmark.”
In addition to India, Hotstar is bringing the ICC Cricket World Cup to consumers in the US and Canada as well, who are tuning in to the platform via the app, on the web (us.hotstar.com), Google play store, app store, as well as on living room devices like Roku TV, Apple TV, Amazon Fire TV Stick, Android TV, and Samsung Smart TV.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube