Entrepreneurship is a marathon not a 100-metre sprint: Anuj Khanna Sohum, Affle

e4m MarTech League Leadership series: Sohum, Founder, Chairman & CEO, Affle, in converation with Dr Annurag Batra - Chairman & Editor-in Chief, exchange4media & BW

e4m by exchange4media Staff
Updated: Aug 21, 2020 9:58 AM
martech friday

The latest edition of e4m MarTech League Leadership series had Anuj Khanna Sohum, Founder, Chairman & CEO, Affle, in conversation with Dr Annurag Batra - Chairman & Editor-in Chief, exchange4media & BW, on 20th August. The discussion was centered around  'Technology leadership in Covid-19 times'.
Technology has become our saviour in these pandemic times, both from the business and social perspective. The adoption of technology has never been so mainstream as we are witnessing now. From being just an enabler to driving businesses, tech has taken its deserved centrestage. In a way, Covid has undoubtedly paved the way for a new era in the usage of tech.
Commencing the virtual conversation, Dr. Batra stressed on technology being an enabler to being a driving force and how every business has re-imagined itself as a technology business. Sohum responded by saying, “If you look at the one-year journey of Affle being a public company, you see a mountain being created multiple times. You go up you go down, but more importantly, you want to stay up there at the peak for as long as possible.”
“But in that situation also we raised a big round of strategic funding from Microsoft which was a very significant moment for us because we were raising it right at the peak of the biggest financial crisis known at that moment in time,” he added.
"We raised a huge amount of funding in April 2008 which is very important for the company, and then by the end of 2008, there was a huge financial crisis. Infact, the largest in the history until the Covid crisis perhaps could beat it, if it were to be measured in a holistic manner,” further added Sohum.
He affirmed that so far technology has been simply an enabler.
Keeping the momentum of the conversation going, Dr. Batra asked for his views on entrepreneurship and technology. Sohum iterated the importance of entrepreneurship and persevernce. He said, “Entrepreneurship is all about creating value. Perseverance is important, not giving up, realising that this is for the long run. It's not a 100-metre sprint but it's a marathon."
He added, “We have come a long way since then, and in this journey, what has helped us is the passion for pursuing excellence in product, Passion for people and keeping the team together through this journey and staying inspired".
To conclude the conversation, Dr. Batra asked about Affle’s next 5-year plan. Sohum replied by saying,” I live in the present and want to enjoy every moment”. He added,”Going forward, we want to build an institution that lasts well beyond our lifetimes”.

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