ZEE5 Kids gets influencer parents to share #BachFUN memories

Farah Khan, Gautam Gambhir, Ranvijay Singha, Tisca Chopra, Mandira Bedi, Chef Ranveer Brar, Hoezzay and Karanveer Vohra were part of this campaign

e4m by exchange4media Staff
Updated: May 15, 2020 10:00 PM
Zee5 Kids

ZEE5 Kids has taken one-step further to collaborate with India’s top influencers to reminisce their #BachFUN memories with their kids. The #BachFUNMoment campaign from ZEE5 Kids aims to strengthen the bond between parents and children by introducing the idea of non-stop BachFUN by engaging in activities to create moments of joy.

To kick-start the campaign, ZEE5 has featured videos of well-known influencers, who are parents themselves, to document personal and exciting moments with their kids. As parents they have chronicled their story through short videos of how this lockdown can be made more productive and fun for their kids. Some of these influencer parents include Farah Khan, Gautam Gambhir, Ranvijay Singha, Tisca Chopra, Mandira Bedi, Chef Ranveer Brar, Hoezzay and Karanveer Vohra. All of them are finding fun and unique ways to engage with their kids, and that’s all BachFUN is about.

Sharing more about this campaign, Aparna Acharekar, Programming Head, ZEE5 India said, “ZEE5 Kids stands to bring the family together and has been created with a lot of care and attention to detail. Keeping this in mind, the current campaign with India’s top celeb-parent influencers was a perfect showcase of how parents can enjoy those fun-filled, creative and re-live their own childhood nostalgia with their kids. Through the #BachFUNMoments campaign, ZEE5 Kids urges all parents to share their fun stories with their children and reminisce the fun attached with it.”

These influencer videos as a part of ZEE5 Kids initiative have demonstrated that the current lockdown is no dampener and the creative and caring parent within can always enjoy the exciting #BachFUN moments. Moreover, the current situation gives the perfect opportunity to parents and children to bond with each other and undertake multiple fun activities at home. And ZEE5 is inviting parents to share their #BachFUNMoment with each other and all of us.

Echoing these sentiments, the influencers shared their experiences and fun moments with the hashtag #BachFUNMoment.

Sharing his love for food with his kid Ishan, Chef Ranveer Brar said, “Imagine, without this lockdown we would have been missed out on all this fun and amusement. I would have not got the time to spend time with my son. One thing I know for sure, I have never had so much fun with Ishan ever. And I am sure that this #BachFUNMoment will never return.”

Actor Tisca Chopra shared a video with her kid dancing and cleaning together and stated, “It’s so important to keep your kids engaged at this time, we tried to do something fun like cleaning the house, that was our #BachFUNMoment”.

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