Zee Cinema partners with Ethnic Channels Group in Canada
The deal provides Ethnic Channels Group the rights to distribute the service on Cable and Satellite platforms
Published - Aug 7, 2012 5:15 AM Updated: Aug 7, 2012 5:15 AM
Zee Americas has entered into a long-term distribution agreement with Ethnic Channels Group for ZEE Cinema in Canada. The deal provides Ethnic Channels Group the rights to distribute the service on Cable and Satellite platforms.
Suresh Bala, CEO, ZEE Americas said, “This is exciting for us in that for the first time ever we are able to focus our marketing and unlock the strength of the ZEE Cinema brand in Canada. Ethnic Channels Group is an expert at marketing to ethnic audiences and expects to grow our distribution and our subscription base significantly. Currently ZEE Cinema is only available as a linear service, but we expect to work out the details of mobile distribution in the not so distant future.”
Zee Cinema’s library features over 5000 hours of movies. The channel brings viewers top movies including classics and new releases. Viewers can watch their favourite movies such as ‘Agneepath’, ‘Agent Vinod’, ‘Don 2’, ‘Desi Boyz’, ‘Barfee’ etc. along with all time hits such as ‘Taare Zameen Par’, ‘Rock On’, ‘Jab We Met’ and classics such as ‘Awara’, ‘Sholay’, ‘Bobby’ and ‘Padosan’ amongst others.
“We are delighted to partner with the Zee TV Group for the launch of Zee Cinema in Canada. Bollywood today is a global, phenomenon and Zee Cinema is its biggest custodian,” said Slava Levin, Co-Founder and CEO of Ethnic Channels Group.
Hari Srinivas, President Ethnic Channels Group added, “Ethnic Channels Group Believes in the brand equity of its content partners, and it will be our primary objective to increase this for Zee Cinema in Canada.”
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