Z records 18% market share, a 4-year high

ZEE Entertainment Enterprises has reported that it has achieved a 4-year high market share of 18.2%. The company has reached 99% TV households, touching 855 million people across the nation.

Zee TV has clocked a 3-year high market share of 15% in July (15+; HSM Urban), the channel said. This is for the Hindi GEC (HSM Rural - 15+ NCCS AB, Wk30-33’25) category, on the back of new show launches such as ‘Tumm Se Tumm Tak’ and ‘Saru’.

Z is the fastest-growing network in the South with a share of 17.2% (FY26 YTD); nearly 3% higher than FY22, the network said. Zee Kannada maintained its leadership position in Kannada general entertainment with an all-time high share of 44% (FY26 YTD), on the back of its latest launch ‘Karna’, which emerged as the highest rated show in the fiction-drama genre, as well as existing shows like ‘Lakshmi Nivasa’, ‘Annayya’ and ‘Naa Ninna Bidalaare’.

Zee Tamil also achieved a historical high share in the Tamil GEC genre, driven by its new show launch - ‘Ayali’ and evergreen shows like ‘Karthigai Deepam’ and ‘Anna’ (15+; TN Urban; FY26 YTD).

Zee Telugu continues its strong foothold driven by fiction shows like ‘Jagaddhatri’ and ‘Chamanthi’. The channel clocked 18.1 TVR, for the World Television Premiere of ‘Sankranthiki Vasthunam’, making it the biggest premiere in Telugu over 2 years (15+; AP/TL Urban; FY26 YTD).

Amongst the other language markets, Zee Sarthak continued to maintain its strong foothold in the Odia market as the No. 1 GEC for 5 years in a row (15+; Odisha Urban; FY26 YTD); while Zee Talkies remained the No. 1 Marathi Movies channel for 6 years in a row. The Marathi Movies cluster also maintained a firm position in the category with a 54% share (15+; MH U+R; FY26 YTD).

Zee Marathi has become the fastest growing Marathi GEC with its relative share increasing by 10% over the last 2 years (15+; MH Urban; FY26 YTD).

In the Bangla market as well, Zee Bangla has regained leadership in West Bengal Urban in the latest period (week 33’25), achieving strong growth with high- performing shows like ‘Parineeta’, ‘Jagadhatri’ and ‘Phulki’. Zee Bangla Cinema also emerged as the No. 1 Bangla Movie channel in FY26 YTD.

Speaking about the success, Raghavendra Hunsur, Chief Content Officer, ZEE Entertainment Enterprises Ltd. said, “It is heartening to see that our efforts taken to build a compelling content slate blending original shows with super-hit movies across languages, is bearing fruit. Our sharp focus on storytelling rooted in culture, yet crafted for an evolving viewer appetite has enabled us to drive growth and build a deeper connect. From Hindi shows like ‘Tumm Se Tumm Tak’ to language offerings like ‘Karna’, ‘Karthigai Deepam’ and ‘Parineeta’, our content is setting new benchmarks across the country. The fact that 8 of our channels are No. 1 is a testament to the power of our creative vision, and we will continue to build on this strength with innovative and purposeful content offerings.”

Rituparna Dasgupta, Executive Vice President – Network Research and Planning, ZEE Entertainment Enterprises Ltd. added, “Our success across Bharat by reaching 855 million people with 99% TV household penetration demonstrates the unmatched scale of ‘Z’, and its firm presence almost like a trusted family member, creating moments of joy and togetherness. The surge to a network share of 18.2% marks much more than a statistical milestone for us, it reflects the trust of Indian viewers in our diverse portfolio and capabilities. This momentum is driven by our consumer closeness and deep understanding of India’s hyperlocal cultural mosaic. Our robust linear growth story reaffirms our commitment towards television as a powerful medium to narrate stories that are woven into the fabric of everyday life across India and bring generations together in front of one screen.”

Z has also introduced 2 new entertainment channels, including Zee Power in Kannada and Zee Bangla Sonar.