Z elevates Laxmi Shetty as Head - Advertisement Revenue, Broadcast & Digital

Leading Content and Technology powerhouse, ZEE Entertainment Enterprises Ltd. (‘Z’) today announced the elevation of Laxmi Shetty as Head - Advertisement Revenue, Broadcast & Digital for the Company. The move comes as Ashish Sehgal, Chief Growth Officer for Ad Sales, steps down from his role

In this role, Laxmi will lead the Company’s efforts to enhance monetization across the linear and digital businesses, further strengthening its financial foundation by maximizing revenue generation. In this role, Laxmi will report directly to the CEO, Punit Goenka.

Laxmi has been an integral part of the leadership team and a strong pillar of the revenue vertical for over 20 years and has rich experience in the overall advertising landscape. She has been recognized for successfully implementing sustainable creative solutions, enhancing revenue generation opportunities. Her expertise lies in driving strategic excellence across the sales ecosystem through innovative cross-platform solutions, capitalizing on newer opportunities, leading to enhanced value delivery to advertisers.

In this new role, Laxmi would be responsible for driving a holistic monetization strategy across the business by tapping into newer revenue streams and enhancing the advertiser base by delivering unique solutions at the intersection of content and technology. The Company and Ashish Sehgal (who has led the advertisement revenue vertical as Chief Growth Officer) have mutually agreed to part ways, as Ashish embarks on a journey to pursue new endeavours.

As the Company progresses swiftly towards achieving its targeted ambitions for the future, augmenting the capabilities of its valuable Human Capital continues to be a key factor to achieve success. With an aim to further nurture an entrepreneurial spirit, the Company is empowering the management team, to build leaders of tomorrow. 

Laxmi’s elevation to Head - Advertisement Revenue, Broadcast & Digital is with immediate effect.