VOOT bags IBC2017 Innovation Award for content distribution
The digital streaming platform was the only online video service that was shortlisted for the awards, along with other leading organisations, amongst 190 plus entries from around the world
Viacom18’s Video-on demand streaming service, VOOT, has won the ‘International Broadcasting Convention 2017 (IBC2017) Innovation Award for content distribution’ for its Progressive Web App (PWA) product- VOOT Lite. IBC, which annually awards the latest innovations in media and technology, recognised VOOT’s initiative in giving mobile web users an app like experience in consuming digital video.
The digital streaming platform was the only online video service that was shortlisted for the awards, along with other leading organisations, amongst 190 plus entries from around the world. VOOT won the award at a ceremony in Amsterdam on Sunday.
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Speaking about the awards, Gaurav Gandhi, COO, and Viacom18 Digital Ventures added, “To win the IBC2017 Innovation Award for content distribution is a huge honour for us at VOOT. In the video steaming business, both content and technology play an equally important role. While Viacom18 is well known for pioneering efforts & leadership in the content business, it is indeed great to have our company feature on the global technology leaderboard as well. In this business particularly, partnerships and alliances are key to achieving big milestones and we would like to thank the team at Google for providing us support in our PWA”
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