Urvi Mehta joins Cognizant as Head of Life Science Marketing

Urvi Mehta is a strategic marketing leader with experience steering brand, demand, and engagement at scale

by e4m Staff
Published: Aug 30, 2025 11:12 AM | 1 min read

Cognizant has appointed Urvi Mehta as Head of Life Science Marketing. She brings leadership experience from Indegene, Excelra, GE Healthcare, IQVIA, and BrandFirst (Olecom Group), with a strong track record across the pharmaceutical and medical device sectors.

In her new role, Mehta will drive marketing excellence through strategic brand positioning, high impact thought leadership, and account based marketing initiatives, all crafted to resonate with life sciences audiences. Her priorities include elevating Cognizant’s storytelling around industry challenges, building trust via differentiated narratives, and achieving engagement impact through data driven campaign execution.

Cognizant’s positioning as a leader in “engineering AI for impact” elevates its value for life sciences companies. The firm has developed an enterprise grade “last mile” for AI implementation—complete with platforms, services, and IP designed to enhance AI output quality, streamline orchestration, and optimize cost efficiencies. This capability enables life sciences organizations to transition from pilot AI experiments to production ready solutions that deliver measurable outcomes—be it through AI business accelerators, multi agent systems, or automation that powers better decision making.

Mehta’s leadership will ensure this powerful narrative—of trusted AI engineered for real-world impact—is communicated clearly and compellingly, strengthening Cognizant’s position as a go-to marketing and innovation partner for pharma and med-tech clients.