Truebil's comes up with new digital film, #SafetyKiRakhi

The multi-pronged campaign highlights the importance of buckling up before driving in association with the Mumbai lady cops

e4m by exchange4media Staff
Published: Aug 7, 2017 2:51 PM  | 2 min read

Truebil, the curated, authentic and verified virtual marketplace for pre-owned cars has breathed in a fresh perspective to the occasion of Raksha Bandhan. In an attempt to encourage people to buckle up before driving, Truebil has unveiled a new digital film, #SafetyKiRakhi. The 3.07 minute long film highlights the importance of wearing a seat belt to make your loved ones stay safe along with strengthening the brother-sister bonding in this festive occasion.

Truebil’s #SafetyKiRakhi film captures a candid conversation between two women and narration of how one of them loses her brother in a road accident. Wearing seat belt is mandatory, and Truebil, as part of its marketing initiative wants people to abide by the rules to reduce road deaths. The multi-pronged campaign aims to sensitise people towards observing traffic rules. Thus, in order to drive the message further, Truebil is taking an additional initiative on the day of Raksha Bandhan (August 7) by teaming up with a handful of vigilant lady cops in the city who will gift the commuters the knowledge of how potent a seat belt could be in ensuring their long life and safety while driving, rather than penalising the offenders. The ultimate idea is to ensure that every commuter on the road returns home safe and sound not just on Rakhi, but every day.


Commenting on the campaign strategy, Shubh Bansal, Co-founder & Chief of Marketing at Truebil, said, "When a sister ties a colourful thread on the wrist of her brother, she wishes him with long life and happiness. This Raksha Bandhan, we want every sister to tie ‘SafetyKiRakhi’ and protect her brother(s) from road mishaps while driving. While Truebil is a preferred destination for many to buy pre-owned vehicles certified under all safety measures, this festive season, the brand steps in to spread road safety awareness and connect to its customers in a different way. The simple message will surely compel the sisters to give their brothers the gift of safety this Rakhi.”



Truebil has also come up with a micro site as part of the campaign, where people can come and pledge their support to wear seat belts while driving. The digital campaign has been conceptualised and created by the Truebil team.



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