Snitch marks 5-year milestone, rides D2C fashion boom in India

Snitch is celebrating its fifth anniversary with a limited-period 50% discount across all categories on its website and mobile app from July 4 to 6, 2025.

As part of its customer engagement strategy, members of the brand’s loyalty program, Snitch X, will receive early access on July 3, along with double loyalty coins on purchases and exclusive partner brand vouchers worth ₹5,000. Through this, Snitch aims to not only thank its customers but also elevate their overall shopping experience.

The brand additionally dropped a punchy, laugh-out-loud ad film across social media, set in a fictional ‘Snitch Anonymous’ support group. Stylish fans hilariously confess their obsession with the brand's sneaky outfit swaps, shopping binges, and birthday drop madness all leading up to the big reveal: the flat 50% anniversary sale. The film captures Snitch’s bold personality and the excitement around its fashion-first approach.

From a digital-first launch to establishing an offline footprint of 60+ stores across cities such as Bengaluru, Hyderabad, Pune, and Surat, Snitch has maintained consistent growth by offering trend-focused styles, accessible pricing, and rapid fulfilment.

The brand recently secured USD 40 million in Series B funding, which will support its ongoing retail expansion, strengthen operational infrastructure, and enhance customer experience across channels.

"These five years have been full of learning and love, and none of it would be complete without acknowledging the community that’s been our biggest strength. This anniversary sale is our way of celebrating and giving back to the people who’ve made Snitch what it is today,” said Siddharth Dungarwal, Founder of Snitch.