Nickelodeon celebrates SpongeBob SquarePants’ 20th birthday

Nickelodeon is teaming with online platforms like Terribly Tiny Tales and inviting people to share stories on how SpongeBob has been part of their lives

by exchange4media Staff
Published - Aug 21, 2019 3:07 PM Updated: Aug 21, 2019 3:07 PM
Nick

Nickelodeon is celebrating the 20th birthday of its iconic character SpongeBob SquarePants. The super cool sponge has inspired pop culture and has been a part of every kid’s life since the 90s. The channel has planned a year-long celebration for this Bikini Bottom resident through the goofiest gags, memes, fun activities, birthday specials on television and a lot more all year round.

Nickelodeon in India kicked off the birthday bash festivities by premiering brand new episodes of the show. The channel Nick HD+ also paid tribute to some of the marquee moments of the show on social media platforms with relatable memes and the campaign hashtag being #BeLikeSpongeBob. Nickelodeon is teaming with online micro-fiction platforms like Terribly Tiny Tales and inviting people to share stories on how SpongeBob has been part of their lives, taking fans down memory lane.

In another birthday special a SpongeBob 3D movie is set to be re-released in August across PVR Playhouse screens across India.

Nina Elavia Jaipuria, Head, Hindi and Kids TV Network, said: “Nickelodeon has always introduced characters that kids have loved and adored. Classic characters like SpongeBob SquarePants are a phenomenon and have entertained kids across generations with his nautical mischief. Driven by nostalgia, the internet’s favourite Sponge has been inspiring many pop culture trends globally, as well as in India. This ever optimistic character sets an example for all fans to #BeLikeSpongeBob. The birthday of this pop culture icon will be celebrated all year long with various interesting birthday specials.”

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