MY FM brings Jalsarath to Surat

The event will be promoted through a 360-degree marketing campaign that involves print, outdoor, social media and experiential marketing

e4m by exchange4media Staff
Updated: Jul 17, 2017 3:56 PM



After the success of Jalsavaad in Ahmedabad, MY FM brings music and entertainment festival ‘Jalsarath’ to Surat. It is the 10th year of MY FM in Surat and to celebrate this milestone MY FM has planned Jalsarath with three major events to thank the listeners for their love and overwhelming response throughout the years.





 



Jalsarath is a three celebrity event spread over July and Aug:







  • Sunil Pal and Sanket Bhosle – Stand Up Comedy Performance




  • Kirtidan Gadhavi – Daiyro Performance




  • Papon – Singing Performance








The first event held at Sanjeevkumar Auditorium, Surat on 1st July’17 kicked off with a laughter riot by stand-up comedians Sunil Pal and Sanket Bhosale who entertained a houseful auditorium of more than 1,500 people. There was also a live band performance by Maddy’s Medley led by Mrunal Maddy, an Indian Idol contestant with origins in Surat.



Commenting on the celebrations, Harrish Bhatia, CEO, MY FM, said, “After the phenomenal success of Jalsavaad in Ahmedabad, we have extended a similar campaign to Surat. Our way of thanking listeners for their love over the last decade.”



All three events will be promoted through a 360-degree marketing campaign that involves print, outdoor, social media and experiential marketing.



The next event lined up for Jalsarath will take place on 29th July, 2017 at Indoor Stadium and will entertain more than 6,500 listeners with an electric Dayro performance by Sri. Kirtidan Ghadvi.

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