Media Mantra celebrates five years with brand new logo and tagline

The rebranding marks new thinking, devising new ways of building brands and conceptualizing ways to counter new challenges

e4m by exchange4media Staff
Updated: Aug 19, 2017 9:48 AM

Media Mantra, a leading Indian Independent PR firm, successfully marked its five-year milestone in Public Relations. This juncture marks new thinking, devising new ways of building brands and conceptualizing ways to counter new challenges.

Celebrating its fifth anniversary, Media Mantra has rebranded its logo which symbolically depicts how the organisation is aiming for stupendous growth and success with the arrow soaring high. The multi-coloured logo also signifies how Media Mantra is aiming to realize its true potential as an organization.

The new brand tagline – ‘Creating a new you’ reverberates the promise of the organization to deliver outstanding brand positioning transformations to companies looking to create a strong brand image and identity in the media.

Five years ago, Media Mantra was no more tangible than the steam rising from the coffee cups at a table where Udit Pathak first shared his vision for a new public relations firm with his professional and life partner; Pooja. Much has been manifested since then.

Udit and Pooja Pathak, co-founders, who were in their mid-30s, commenced their PR journey at the time when India was going through a big change where, not years of experience but unique offerings and expertise were seen as a prerequisite by clients. These dynamic peers took advantage of the existing opportunity and in 2012 launched Media Mantra- a boutique PR consultancy.

Focused on diverse sectors such as Start-ups, Education, HR, IT and more, today, the consultancy’s reach spans 100 plus cities across India and South Asia from its two offices in Gurugram (Delhi/NCR) and Bengaluru, respectively. It is one of the youngest PR consultancies in the country; empowering small to mid to large size enterprises by helping them harness an effective PR planning route as per business models. With a significant start, the organization well-positioned itself in the business arena through their distinguished PR solutions which include Digital Marketing, Crisis Management, Mobile Marketing, Reputation Management, Risk Assessment, Event Coordination, Event Management, Content Building and more.

“In 2012, when I decided to venture out on my own, I envisaged an independent firm that is focussed on creating powerful competitive strategies, combining them with ground-breaking ideas to lead and nurture businesses to brand success. With a dream in our heart and a vision in our mind, we started the journey. The core foundation of the company is laid on passion and blessings and we are happy and extremely grateful that we have come this far. For the prospective times to come, we only hope that our journey which started as a team-work of 2 companions (professionally and personally) is reminisced as the best PR story.” said Udit Pathak, Director and Co-Founder, Media Mantra. He further added, “All in all, I thank my clients, team, family and the entire PR fraternity for helping us cement our future.”

On this momentous occasion, Co-founder Pooja Pathak narrated her journey in PR, “I still remember our first day at Media Mantra; we had zilch infrastructure, limited resources, and less experience in-hand. The only thing that kept us going was the passion in our hearts, encouragements to one another and an unwavering commitment to rise above head and shoulders in the industry. Today, we are not only delighted but proud, looking at the way our journey has transformed into a success story.” She further added, “Going forward, we continue to give brands the edge/presence in media by our newness, coupled with our determination, hard work, agility and aggressiveness. Attracting, growing and keeping the best people is our focus and it is also our vision and thrust over the next year.”

Media Mantra regularly sponsors industry-related events, starting from PRAXIS 2016 and 2017 (largest annual gathering of PR professionals), exchange4media, IPRCCA 2016 and SABRE 2016 to knowledge-driven seminars organized by PRmoment and more. The founders actively deliver speeches and participate in panel discussions on prominent podiums including various universities and industry-related events. The firm is also a member of PRCAI.

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