Mathrubhumi Yathra magazine completes 10 years

The anniversary event also launched The Great Indian Yathra Challenge

by exchange4media Staff
Published - Jan 4, 2019 6:04 PM Updated: Jan 4, 2019 6:04 PM

No more yathra without Yathra’s advice: The tagline captured the imagination of travel savvy Malayalees across the world a decade ago. Travel magazine in Malayalam, Mathrubhumi Yathra, celebrated its 10th anniversary at Kochi.
CK Vineeth, the striker of Kerala Blasters, N S Madhavan, a writer who paints great travel with words, tinsel celeb Nimisha Sajayan, travel writer and TV personality Santhosh George Kulangara, mentalist Aadhi, wildlife photographer N A Naseer, and Mathrubhumi officials unveiled Yathra’s 10th annual special issue.
The anniversary event also launched The Great Indian Yathra Challenge, consisting of a travel map of must-see 100 destinations which its readers can travel in one year. The maximum number of destinations travelled by a traveller is eligible to win gold coins and free travel trips as part of the challenge.
Speaking on this occasion, M V Shreyams Kumar, Jt Managing Director, Mathrubhumi, said, “Mathrubhumi Yathra magazine from its inception became the travel companion for various travel enthusiasts and adventure seekers. It’s been a remarkable journey of glorious 10 years where the magazine has published beautiful resourceful stories of journeys which its readers have travelled and experienced. Going forward, we would want to create more refreshing journeys for our travel-savvy readers and guide them both into a land of the wonderful world.”

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