LINE announces launches sticker design competition

The total prize of this competition is a whooping ? 21,50,000. The contest period is from 10th Dec 2014 – 21st Feb 2015.1st Round of winners will be announced on the 28th Jan 2015 on this site and official LINE account on LINE, Facebook

e4m by exchange4media Staff
Updated: Dec 16, 2014 12:30 PM
LINE announces launches sticker design competition

LINE, a life platform with 170 million monthly active users globally, has announced LINE Sticker Design Competition exclusively for its users in India. Eligible participants can enter this competition by submitting 8 types of LINE stickers. The winner of the contest will receive ?3 Lakhs, while the 9 following finalists will receive ?1.5 Lakhs each and 10 following finalists will receive ?0.5 Lakhs each. The total prize of this competition is a whooping ? 21,50,000. The contest period is from 10th Dec 2014 – 21st Feb 2015.1st Round of winners will be announced on the 28th Jan 2015 on this site and official LINE account on LINE, Facebook.

The company is encouraging localisation and working closely with Indian illustrators and design artists to come up with stickers which are engaging for the Indian audience. LINE has launched over 25 sets of local stickers in India till date with content focused on daily situations, seasons, Bollywood movies and brands like Opera and VH1 Supersonic.

“LINE stickers have played a key role in evolving the way people use messaging applications in India. Users are gradually increasing their consumption of content on LINE and our stickers are a key differentiator which sets us apart from the others. We recently introduced some really exciting features such as ‘Selfie Sticker App’ which lets users convert selfies into stickers and with this campaign, we look forward to engaging our consumers and encouraging them to bring forth their creativity.”- Daman Soni, Spokesperson from LINE India.

The judging process is fairly simple. 20 finalists will be selected by LINE judges and stickers will be published in LINE Store. Grand Prix Winner and 19 Finalists will then be ranked upon the basis of number of stickers downloaded by LINE users for the next 10 days. They will use user votes, originality of the Character, artistic and Technical Skill and sense of fun, action, and engagements the criteria to award the winners.

The panel of judges include Dhimant Vyas, a veteran Artist and Animation Film Designer, Award Winning Animator, an alumnus of the National Institute of Design (NID) and Suresh Eriyat who is the founder and Creative Director of animation studio, Famous House of Animation.

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