Daman Soni quits only a few months after Vineet Singh, chief business officer, parted ways in April this year

exchange4media Staff Jun 11, 2018 8:54 AM

LINE tied-up with FreeCharge to offer 200 per cent extra talk time to Indian users?blur=25

The weeklong campaign drove remarkable expanse of engagement and is the first-of-its-kind activity in the world, using messaging service as a marketing platform; LINE users shared FreeCharge stickers with groups to win a cashback of Rs 60 on a recharge of Rs 30 by FreeCharge

exchange4media Staff Feb 4, 2015 2:06 PM

Digital marketing biggest challenge and opportunity for brands in 2014?blur=25

We speak to top marketers on what was the biggest challenge that was faced by the marketing fraternity in 2014. All insights pointed to one truth

Ankur Singh Dec 26, 2014 8:10 AM

LINE announces launches sticker design competition?blur=25

The total prize of this competition is a whooping ? 21,50,000. The contest period is from 10th Dec 2014 – 21st Feb 2015.1st Round of winners will be announced on the 28th Jan 2015 on this site and official LINE account on LINE, Facebook

exchange4media Staff Dec 16, 2014 12:30 PM

Mobile advertising poised for take off. Are marketers ready to board??blur=25

A recent industry report says mobile-first will be the buzz word in advertising, with content being discovered on the powerful devices first. But experts claim marketers may not be ready with content to match

Ankur Singh Sep 18, 2014 8:53 AM

Brands need to target social media for image building?blur=25

Industry leaders brainstorm over the need for a social media policy, and how brands can leverage social media for outreach and image building

Ankur Singh Sep 4, 2014 8:34 AM