ITC’s Mangaldeep Agarbattis crafts 8ft X 6ft Shivalinga for Mahashivaratri

The shivalinga will be installed at Varanasi’s Assi Ghat

e4m by exchange4media Staff
Published: Feb 20, 2020 2:35 PM  | 1 min read

Mangaldeep is dedicating to the devotees of Lord Shiva a giant Shivalinga at the landmark Assi Ghat in Varanasi. The structure, measuring 8 feet in height and 6 feet across at the base, will be installed on the occasion of Mahashivratri on February 21.

The Shivalinga shall be covered with a mix of cloth-fabricated pink lotus and white dhatura flowers.

Ravi Rayavaram, Divisional Chief Executive, ITC’s Matches and Agarbatti Business, said: “The occasion of Maha Shivratri holds a place of deep and venerable significance to the millions of Lord Shiva worshippers. We have, through our humble efforts, endeavored to enrich the festivity of the day by installing this Shivalinga on the banks of river Ganga, which is sure to inspire piety and religious fervor amongst all devotees. The Mangaldeep brand stands nobler with the endorsement of the Kashi Vishwanath Temple Trust and we thank them for their continued trust and support. Through the unique agarbatti, Mangaldeep continues to enable devotees experience the divinity of the God and Temple in their homes.”

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