‘Decode with Sudhir Chaudhary’ drives record growth for DD News across TV and Digital

DD News, India’s public service broadcaster, has witnessed a dramatic surge in viewership following the launch of its flagship prime-time program ‘Decode with Sudhir Chaudhary’. Anchored by veteran journalist Sudhir Chaudhary, the show has rapidly become a cornerstone of the channel’s evening lineup, transforming the 9:00 PM to 10:00 PM weekday slot into a national news appointment.

From its debut broadcast, Decode has fundamentally reshaped how audiences engage with DD News. Combining sharp editorial insight with compelling storytelling, the show has driven an unprecedented increase in Television Rating Points (TRP), establishing new benchmarks in the public broadcaster’s performance metrics.

The impact of Decode has been especially remarkable on digital platforms. Launched on May 15, 2025, the program amassed a total of 23.9 million views on DD News’s official YouTube channel by the end of the month—contributing a dominant 48.58% of the channel’s 49.2 million total views for May. The first episode alone attracted an impressive 2.6 million views, setting a new record for DD News in the YouTube news category.

In terms of reach and engagement, the program generated 148 million impressions, accounting for 67.89% of the channel’s total 218 million impressions in May. The show also significantly contributed to a net subscriber gain of 453,000 on the channel during the same period.

These robust metrics underscore Decode with Sudhir Chaudhary’s role in revitalizing DD News’s digital and broadcast presence, proving the power of credible, well-crafted journalism to drive meaningful audience engagement.

Airing every Monday to Friday at 9:00 PM, Decode offers viewers in-depth, unbiased perspectives on both national and international developments. As the show continues to grow, DD News reaffirms its commitment to delivering reliable public service broadcasting that informs, educates, and empowers citizens.