Samsung campaign for Galaxy phones highlights AI solutions for real-life struggles
The campaign features 3 films that showcase different everyday complex situations
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Published: Nov 10, 2025 1:50 PM | 1 min read
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Cheil India has come up with a campaign for Samsung’s latest Flagship devices - the Galaxy S25 Ultra, the Galaxy Z Fold7 and Z Flip7 - showing how daily tasks can be completed with AI-powered solutions.
The campaign features 3 films that showcase different everyday complex situations that demand simple and instant solutions.
Aditya Babbar (VP- Head of Product Marketing & E-commerce Business) said, “As AI leaders in the Indian market, we at Samsung are continuously pushing boundaries of what’s possible- striving to enhance customer experiences through meaningful innovation. We’ve put the power of next-generation intelligence in every user’s hand. Our Galaxy S25 Ultra, Galaxy Z Fold7 and Z Flip7 don’t just enhance your overall smartphone experience — they redefine it to amplify human creativity in ways never imagined before.”
Vikash Chemjong (CCO, Cheil India) said, “Our goal for this campaign was to keep innovation relatable. Instead of painting a distant dream with exotic scenarios, we chose to show how Samsung’s innovative AI seamlessly fits into everyday moments. We cast influencers as the face of these videos to amplify reach and authenticity. The results were magical.”
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