CavinKare ropes in Parineeti Chopra as new face of Spinz

Parineeti reflects the brand philosophy of ‘Stop Me If You Can’ while having fun with every challenge that comes in her way, says CavinKare’s Marketing Manager, Keshav Kumar

e4m by exchange4media Staff
Updated: Sep 19, 2012 3:12 AM
CavinKare ropes in Parineeti Chopra as new face of Spinz

Newcomer actor Parineeti Chopra has been appointed as the brand ambassador for Spinz by FMCG major CavinKare.

Commenting on the development, Keshav Kumar, Marketing Manager, CavinKare, said, “We see synergies in appointing Parineeti as the brand ambassador for Spinz as she embodies and reflects the contemporary girl of today - fresh face, high spirited, easy going and bustling with energy. Parineeti reflects the brand philosophy of ‘Stop Me If You Can’ while having fun with every challenge that comes in her way. Parineeti is a great fit for the brand and we are happy to be associated with such a youth icon.”

In the fast growing category like deo, CavinKare sees Spinz to be one of the key business drivers.

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