Badshah drops his first ever single for kids on Sony YAY!

The ace singer released his latest song for the kids TV show, ‘KickO & Super Speedo’

e4m by exchange4media Staff
Updated: May 8, 2019 4:35 PM
Badshah SonyYAY

It’s the favourite time of the year for kids, and Sony YAY! plans to make it a lot more special by on boarding the most popular music artist – Badshah. The first of its kind foot tapping number by Badshah for his young fans is inspired by the kids’ beloved show – KickO and Super Speedo.  

‘KickO & Super Speedo’ is one of the most loved shows on Sony YAY! Kids are totally in love with the lead character of the show – KickO! Right from his slick-styled hair to his watch and his supercar – Super Speedo, kids are in awe of him, wanting to be like him. Given the adulation KickO enjoys, it comes as no surprise that the lead B-town rapper, Badshah, who is equally loved by kids has been roped in for the catchy number. Not just that, the pair also complements each other with their cool camaraderie. In the song #GoKicko, kids will hear Badshah encouraging KickO to fight for the right, thus making the future of Suncity brighter.  

Sung in the trademark Badshah style, kids will get to see KickO, the coolest kid in town and the original swag master of the entertainment industry – Badshah, in an action - packed song video. The video will see KickO & Badshah sway to peppy beats and perform the trademark #GoKickO hook-step. 

Sony YAY! has always lived up to its promise of giving kids their dose of unlimited happiness leading to an upsurge in its ratings already, even before hitting the peak summer season. By signing on Badshah, the channel plans to increase the fervour and excitement for kids this summer. Along with the #GoKicko song, the channel will also extend the treat by launching brand new episodes for KickO and Super Speedo and for the first time the kids can also relish four power-packed new KickO and Super Speedo movies. 
While Sony YAY! already enjoys a leadership position in HSM, the channel will continue to consolidate its position through engagements on TV and beyond. Apart from the extensive on-air lineup, KickO’s fans are also in for a treat with an array of engagements through all the relevant touchpoints. On a mobile device, kids will get to play as KickO themselves while they combat deadly villains and play the KickO and Super Speedo mobile game. KickO will also meet his young fans and shake a leg with them on his 10 city tour across the length and breadth of the country. Also with a 124 city van engagement plan the superhero will greet kids in the deepest pockets of the country. 

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