ALTBalaji’s ‘Apharan’ to be now available on Alexa

Along with the trailer, Alexa users will now get access to Apharan’s title track, dialogues, trivia and jokes

e4m by exchange4media Staff
Updated: Aug 13, 2019 11:11 AM
Alt Balaji

“Kehte hain jaane waale laut kar nahin aate. Galat kehte hain!” This popular dialogue from Apharan on ALTBalaji is just one of the many reasons why, one of the best suspense thrillers in the Indian OTT space enjoys such a high mass appeal. ALTBalaji has decided to up the ante and take the show to Alexa users to reach out further to internet connected consumers across the country.

Amazon India is working with developers to expand Alexa’s India focused skills and ALTBalaji is one of the early adopters to get on to the platform. With a huge proliferation of these devices into more and more Indian homes, viewers of ALTBalaji web-series can now seamlessly sample their favourite shows right from the Alexa eco-system.

An Alexa user now only needs to say is, “Alexa, Enable Apharan”. In addition to the trailer, Alexa users now also get seamless access to Apharan’s title track, dialogues, interesting trivia and jokes that further amplifies the entertainment quotient.

Speaking about the integration, Divya Dixit — Senior VP and Head Marketing, ALTBalaji, said: “With Alexa being a market leader in the smart-connected devices space, this is further going to expand our reach to a larger demographic. We have already carved out a niche in the industry through our originals, and with this one of a kind innovation with Alexa we are providing another touchpoint to users to interact with one of our most iconic shows and we will expand this association to more shows from us. ‘Apharan… Sabka Katega’ continues to win accolades and unprecedented adulation amongst the masses.”

Varun Badola – Actor and Dialogue writer said: “Apharan is a very special show for me and I am completely indebted to the audiences for making the dialogues so memorable and viral. I couldn’t have asked for a better platform than Alexa to reach out to and engage with the tech savvy audiences of today, in a fun manner that’s never seen before.”

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