Airtel Wynk Music is most entertaining app of 2018

Wynk has one of the highest number of active users, thanks to the growth of smartphones and high speed data networks

e4m by exchange4media Staff
Updated: Dec 17, 2018 5:48 PM

Airtel’s music streaming app Wynk Music has been rated as ‘Most Entertaining App of 2018’ on Google Play Store. 

Launched in 2014 as an OTT app, Wynk Music has emerged as India’s leading music app with one of the highest number of active users. Thanks to the explosive growth of smartphones and high speed data networks, Wynk Music has seen over 100 million installs. 

“Our biggest obsession is user experience and we continue to invest and innovate to keep making it better. The love we get from our users is the biggest endorsement for our efforts and we are truly delighted to end 2018 on this high note,” says Sameer Batra, CEO – Content and Apps, Bharti Airtel.    

The latest version of Wynk Music, which was released in May 2018, offers users a more personalized and contextual experience. The new Wynk comes with a radio tab, a dedicated ‘My Music’ tab and a social element with introduction of playlists, where users can follow lists created by others, basis their choice. The app also comes with an artist section, which showcases the best of songs from the music artist, making it easy for users to navigate.  

Sameer Batra added, “We now have a sharp focus on adding regional content to our library given that most new users coming online are from smaller towns and villages. We are already seeing a massive surge in volumes of regional songs being streamed on Wynk and believe that this trend is set to play out in a big way in the coming years. Airtel’s deep understanding of these markets and customers enables us to deliver a great experience to these users.” 

Wynk Music has partnered with all leading record labels, including Hungama, Universal Music, Sony Music, Saregama, Zee Music, Aditya Music, Unisys, Venus, PDL, to offer unmatched variety and top entertainment experience to users.

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