ABP Asmita continues to lead Gujrati news genre
The two top selling programmes – ‘Hot Topic with Ronak’ and ‘Samachar Shatak’ have grabbed maximum eyeballs with 174,000 impressions & 164,000 impressions respectively
Adding another feather to its cap, ABP News Network’s No 1 Gujarati channel – ABP Asmita, marking No 1 position across Gujarat market with 25% market share (Source: BARC, 2+ All Individuals, Wk 17’2019, Market: Guj/D&D/DNH).
Riding on the unmatched news coverage for the Polling of Gujarat, ABP Asmita was ranked #1 (on 23rd April), with the market share of 26% which was highest in the genre. The two top selling programmes – ‘Hot Topic with Ronak’ and ‘Samachar Shatak’ have grabbed maximum eyeballs with 174,000 impressions & 164,000 impressions respectively, making them the highest viewed shows in the genre, this week. (Source: BARC, 2+ All Individuals, Wk 17’2019, Market: Guj/D&D/DNH).
Speaking on the performance, Avinash Pandey, CEO, ABP News Network said, “It is a matter of great pride to see ABP Asmita outshine other players, yet again in the segment across Gujarat. Asmita has been consistent in creating a benchmark since its launch in the Gujrat viewership market. ABP Asmita has carved out a niche for itself offering in-depth news insights and coverage, creating top-of-the-mind recall in Gujarati-speaking markets and offering widespread coverage over 500 locations. We would like to thank our viewers for their consistent support in keeping us No 1 in Gujarat.’’
He further added, “To raise the bar further, ABP Asmita will showcase exclusive live of 100 hours+ continuous uninterrupted In-Studio Programming and continuous On-ground Coverage for our viewers from the last day of polling till the Election Day result.”
For General Elections 2019, Asmita has created a niche for itself by innovating first of its kind debates – ‘Hot Topic with Raunak’, a matured format wherein viewers are the decision maker to the POV presented by different political parties. The popular show ‘Bol Bachan’ has also reached the remote villages of Gujarat bringing the rich knowledge of politics and viewers strong point of view regarding the MP’s performance. Not only this Asmita’s unique show ‘Medan ma Madamji’ presents the personal and professional life of the political leaders giving viewers an insight into the leader’s life presented by their own family members.
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