The two top selling programmes – ‘Hot Topic with Ronak’ and ‘Samachar Shatak’ have grabbed maximum eyeballs with 174,000 impressions & 164,000 impressions respectively

exchange4media Staff May 8, 2019 6:09 PM

The campaign has been conceptualised and executed by Dentsu Webchutney

exchange4media Staff May 4, 2019 8:23 AM

Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore

exchange4media Staff May 3, 2019 2:29 PM

Readers can visit the Times of India website and earn Times Points by reading articles, watching videos, sharing & listening to Podcasts to win up to Rs 6 Lakh in gift vouchers

exchange4media Staff May 2, 2019 3:18 PM

Kaushik, EVP, Dentsu One gives insight on the ad campaign #ActivIndia by Honda encouraging citizens to vote this election season

Noel Dsouza May 2, 2019 8:32 AM

Appachoo N K, who heads the business functions of Suvarna News & Kannada Prabha at AMEL spoke on Kannada Prabha’s achievement in IRS survey, key focus areas and more

Neethu Mohan May 1, 2019 8:52 AM

Papa CJ and White Rivers Media co-conceptualise a pro-voting, witty campaign with a series of videos urging people to vote

exchange4media Staff Apr 23, 2019 11:14 AM

Industry experts also say ad rates will increase across English, Hindi and Regional news channels on the counting day

Moumita Bhattacharjee Apr 23, 2019 8:36 AM

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy Apr 18, 2019 9:06 AM

Pandey, CEO, ABP News Network informed that ABP Ganga will cater to UP & Uttarakhand; he also spoke about the channel's viewership targets and elections

Moumita Bhattacharjee Apr 17, 2019 8:06 AM

The game features four parties – team Mitron, Parivar Party, Muffler Party & Stree Power Party with 20 political avatars. Users compete for votes to push their party to the top of the leaderboard

exchange4media Staff Apr 16, 2019 11:03 AM

The brand urges consumers to ‘Make their voice heard, and their vote count’

exchange4media Staff Apr 16, 2019 10:29 AM

From live channels to interactive campaigns and special shows, OTT players such as VOOT, SonyLIV, ZEE5 and MX Player have elaborate plans to tap viewership during the election months

Moumita Bhattacharjee Apr 12, 2019 8:47 AM

The initiative urges all Indian voters to do a thorough background check on the candidates prior to voting

exchange4media Staff Apr 10, 2019 5:35 PM

Blue Star Ltd is looking at Rs 85 crore ad spend this financial year to win customers

Ruhail Amin Apr 5, 2019 8:51 AM

In tandem with the current political environment, BTVI has expanded its content to ensure that its audience connects with all the latest political developments in the country

exchange4media Staff Apr 4, 2019 5:06 PM

The survey highlights that 24 per cent Indians are doubtful of the authenticity of EVM. The survey saw participation from over 2 lakh subscribers across the country

exchange4media Staff Mar 28, 2019 5:52 PM

Thomas Cook's ‘Ghar Jao Vote Karo’ campaign encourages voters to go home and vote, and gives a special post-voting holiday discount offer as a thank you

exchange4media Staff Mar 26, 2019 1:35 PM

The CEO of BBC Global News talks about the rise in viewership during Pulwama terror attack and subsequent events, general elections coverage plan, fake news and more

Moumita Bhattacharjee Mar 25, 2019 8:37 AM

Experts speak about the rise of social media in poll campaigns, the challenges the Election Commission will face in implementing the code of conduct and the sense of distrust

Ruhail Amin Mar 18, 2019 9:33 AM