general-elections-2019
The two top selling programmes – ‘Hot Topic with Ronak’ and ‘Samachar Shatak’ have grabbed maximum eyeballs with 174,000 impressions & 164,000 impressions respectively
exchange4media Staff 08-May-2019
The campaign has been conceptualised and executed by Dentsu Webchutney
exchange4media Staff 04-May-2019
Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore
exchange4media Staff 03-May-2019
Readers can visit the Times of India website and earn Times Points by reading articles, watching videos, sharing & listening to Podcasts to win up to Rs 6 Lakh in gift vouchers
exchange4media Staff 02-May-2019
Kaushik, EVP, Dentsu One gives insight on the ad campaign #ActivIndia by Honda encouraging citizens to vote this election season
Appachoo N K, who heads the business functions of Suvarna News & Kannada Prabha at AMEL spoke on Kannada Prabha’s achievement in IRS survey, key focus areas and more
Papa CJ and White Rivers Media co-conceptualise a pro-voting, witty campaign with a series of videos urging people to vote
exchange4media Staff 23-April-2019
Industry experts also say ad rates will increase across English, Hindi and Regional news channels on the counting day
Moumita Bhattacharjee 23-April-2019
IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote
Tasmayee Laha Roy 18-April-2019
Brands too are doing their bit, encouraging citizens to cast their votes through innovative campaigns and creatives
Dolly Mahayan and Neethu Mohan 18-April-2019
Pandey, CEO, ABP News Network informed that ABP Ganga will cater to UP & Uttarakhand; he also spoke about the channel's viewership targets and elections
Moumita Bhattacharjee 17-April-2019
The game features four parties – team Mitron, Parivar Party, Muffler Party & Stree Power Party with 20 political avatars. Users compete for votes to push their party to the top of the leaderboard
exchange4media Staff 16-April-2019
The brand urges consumers to ‘Make their voice heard, and their vote count’
exchange4media Staff 16-April-2019
From live channels to interactive campaigns and special shows, OTT players such as VOOT, SonyLIV, ZEE5 and MX Player have elaborate plans to tap viewership during the election months
Moumita Bhattacharjee 12-April-2019
The initiative urges all Indian voters to do a thorough background check on the candidates prior to voting
exchange4media Staff 10-April-2019
Blue Star Ltd is looking at Rs 85 crore ad spend this financial year to win customers
In tandem with the current political environment, BTVI has expanded its content to ensure that its audience connects with all the latest political developments in the country
exchange4media Staff 04-April-2019
The survey highlights that 24 per cent Indians are doubtful of the authenticity of EVM. The survey saw participation from over 2 lakh subscribers across the country
exchange4media Staff 28-March-2019
Thomas Cook's ‘Ghar Jao Vote Karo’ campaign encourages voters to go home and vote, and gives a special post-voting holiday discount offer as a thank you
exchange4media Staff 26-March-2019
The CEO of BBC Global News talks about the rise in viewership during Pulwama terror attack and subsequent events, general elections coverage plan, fake news and more
Moumita Bhattacharjee 25-March-2019
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