general-elections-2019

The two top selling programmes – ‘Hot Topic with Ronak’ and ‘Samachar Shatak’ have grabbed maximum eyeballs with 174,000 impressions & 164,000 impressions respectively

exchange4media Staff 1 week ago

Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore

exchange4media Staff 03-May-2019

Readers can visit the Times of India website and earn Times Points by reading articles, watching videos, sharing & listening to Podcasts to win up to Rs 6 Lakh in gift vouchers

exchange4media Staff 02-May-2019

Kaushik, EVP, Dentsu One gives insight on the ad campaign #ActivIndia by Honda encouraging citizens to vote this election season

Noel Dsouza 02-May-2019

Appachoo N K, who heads the business functions of Suvarna News & Kannada Prabha at AMEL spoke on Kannada Prabha’s achievement in IRS survey, key focus areas and more

Neethu Mohan 01-May-2019

Papa CJ and White Rivers Media co-conceptualise a pro-voting, witty campaign with a series of videos urging people to vote

exchange4media Staff 23-April-2019

Industry experts also say ad rates will increase across English, Hindi and Regional news channels on the counting day

Moumita Bhattacharjee 23-April-2019

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy 18-April-2019

Brands too are doing their bit, encouraging citizens to cast their votes through innovative campaigns and creatives

Dolly Mahayan and Neethu Mohan 18-April-2019

Pandey, CEO, ABP News Network informed that ABP Ganga will cater to UP & Uttarakhand; he also spoke about the channel's viewership targets and elections

Moumita Bhattacharjee 17-April-2019

The game features four parties – team Mitron, Parivar Party, Muffler Party & Stree Power Party with 20 political avatars. Users compete for votes to push their party to the top of the leaderboard

exchange4media Staff 16-April-2019

The brand urges consumers to ‘Make their voice heard, and their vote count’

exchange4media Staff 16-April-2019

From live channels to interactive campaigns and special shows, OTT players such as VOOT, SonyLIV, ZEE5 and MX Player have elaborate plans to tap viewership during the election months

Moumita Bhattacharjee 12-April-2019

The initiative urges all Indian voters to do a thorough background check on the candidates prior to voting

exchange4media Staff 10-April-2019

Blue Star Ltd is looking at Rs 85 crore ad spend this financial year to win customers

Ruhail Amin 05-April-2019

In tandem with the current political environment, BTVI has expanded its content to ensure that its audience connects with all the latest political developments in the country

exchange4media Staff 04-April-2019

The survey highlights that 24 per cent Indians are doubtful of the authenticity of EVM. The survey saw participation from over 2 lakh subscribers across the country

exchange4media Staff 28-March-2019

Thomas Cook's ‘Ghar Jao Vote Karo’ campaign encourages voters to go home and vote, and gives a special post-voting holiday discount offer as a thank you

exchange4media Staff 26-March-2019

The CEO of BBC Global News talks about the rise in viewership during Pulwama terror attack and subsequent events, general elections coverage plan, fake news and more

Moumita Bhattacharjee 25-March-2019

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