As per a KlugKlug industry analysis, only one-quarter of India’s influencer marketing spend moves through visible, organised channels

e4m Staff Dec 9, 2025 11:15 AM

Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories

e4m Staff Jul 25, 2025 2:45 PM

Ruchika P has over two decades of experience in digital advertising, ad tech, and sales leadership

e4m Staff May 22, 2025 12:07 PM

The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts

Shalinee Mishra Nov 11, 2024 8:47 AM

Shuchi has worked with companies like Anymind Asia Group, Fork Media, and Cheil

e4m Staff Oct 28, 2024 4:13 PM

Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say

Kanchan Srivastava Jul 1, 2024 9:06 AM

As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers

e4m Desk Apr 25, 2024 11:43 AM

The KlugKlug tech stack will help RPSG (FMCG) to find the right Influencers for their brand outreach

e4m Staff Sep 15, 2023 11:52 AM

Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments

exchange4media Staff Aug 24, 2023 11:18 AM