Date-wise News
The success of Decode underscores the influence of content quality and presenter credibility over platform limitations
e4m Staff May 16, 2025 10:34 PM
The inauguration is expected to be attended by notable figures from the media industry, local administration, and other dignitaries
e4m Staff May 16, 2025 5:58 PM
#FantasyZarooriHai, is a gentle yet powerful reminder that fantasy is essential — not just for escape, but for inspiration
e4m Staff May 16, 2025 4:50 PM
He bid adieu to journalism after 15+ years and stepped into the comms industry
e4m Staff May 16, 2025 4:37 PM
PAT for FY25 stood at Rs 5,640 crore, representing a 6.9% decline from Rs 6,060 crore reported in FY24
e4m Staff May 16, 2025 4:01 PM
Chikita Sobti talks about her win as the Communicator of the year, her journey, and shares learnings from her experience in the comms realm
e4m Staff May 16, 2025 3:56 PM
Advertisement and sales promotion spends rose to Rs 694 crore in FY25, from Rs 652 crore in FY24
e4m Staff May 16, 2025 3:30 PM
The campaign has been launched in partnership with Dentsu Creative Webchutney
e4m Staff May 16, 2025 2:19 PM
The two are celebrating something deeply personal—trust, long drives, and the irreplaceable bond with their indie dogs, Spike & Max
e4m Staff May 16, 2025 2:07 PM
The event saw presentations from 14 teams of students, marking a significant milestone in its mission to foster media startup innovation and entrepreneurial spirit
e4m Staff May 16, 2025 1:45 PM
Understanding where Indian men are truly paying attention — and how brands can turn a missed opportunity into real impact
NATIVE CONTENT May 16, 2025 1:15 PM
Bisleri will offer limited-edition bottles spanning the water and soda category across key metros
e4m Staff May 16, 2025 1:08 PM
The films depict that at the heart of everything the brand creates, there is a simple promise, to make people feel joy, comfort and wonder
e4m Staff May 16, 2025 12:53 PM
A wave of AI-driven layoffs is sweeping through the tech industry, with several high-profile companies announcing job cuts in the span of just a few days.
Brij Pahwa May 16, 2025 12:29 PM
For its Mother’s Day campaign, the brand has created a lullaby for mothers along with Tonic Worldwide
e4m Staff May 16, 2025 12:27 PM
The campaign spans across TVC, digital and social, OOH and in-stores, reaching consumers through multiple touchpoints
e4m Staff May 16, 2025 12:24 PM
Tiger 21 is globally recognized for facilitating high-impact, confidential discussions around wealth preservation, business growth, legacy planning and purposeful living
e4m Staff May 16, 2025 11:26 AM
The arrest is part of an ongoing investigation into alleged financial irregularities
e4m Staff May 16, 2025 10:22 AM
WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness
e4m Staff May 16, 2025 9:55 AM
In Q4, Patanjali Foods’ total income rose to Rs 9,745 crore, a nearly 7% increase from the previous quarter
e4m Staff May 16, 2025 9:42 AM
The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence across markets
e4m Staff May 16, 2025 9:36 AM
Kaushal's range as an actor translates well into commercials, allowing brands to tell sharp, creative stories anchored in his evolving energy
Soumya Gawri May 16, 2025 9:15 AM
Brand deals and product placements are no longer the only avenues for income; content creators are successfully leveraging the subscription model to offer premium paywalled content
Shalinee Mishra May 16, 2025 8:59 AM
Vidyut Kaul, Head of Personal Health, Philips Growth Region (JAPAC, ISC, META & LATAM), said the company is deploying an omnichannel approach for launch of I-9000 Prestige Ultra electric shaver
Chehneet Kaur May 16, 2025 8:59 AM
Guest Column: Varun Kapoor, Director, Digital Strategy Group Asia Pacific, Adobe, writes on how generative AI enables hyper-personalised experiences and product recommendations
Varun Kapoor May 16, 2025 8:52 AM
According to experts, mobile marketing industry is entering the 'trust economy’—a shift from volume to verification, from reach to recognition
Shantanu David May 16, 2025 8:40 AM
The competition watchdogs in several markets are still evaluating on whether the merger could compromise competition and impact advertisers
Kanchan Srivastava May 16, 2025 8:20 AM
Venkatasubramanian was associated with Havas Media India for over a decade, across two stints
e4m Staff May 16, 2025 7:22 AM