Date-wise News
Each bus shelter is equipped with L-shaped digital screens featuring a 125 sq. ft. display area
e4m Staff Jan 27, 2025 6:07 PM
The service has been launched with a select group of advertisers in the U.S. and Japan beginning a test phase
e4m Staff Jan 27, 2025 4:47 PM
The ‘Fatt se Garam’ campaign features a multi-channel approach, with social media content, CGI videos, and influencer collaborations, along with a presence on e-commerce platforms
e4m Staff Jan 27, 2025 4:19 PM
The company said it has enhanced its digital capabilities, enabling better pricing decisions, improved fulfillment rates, and optimised advertising spend efficiency
e4m Staff Jan 27, 2025 3:46 PM
Shahid Kapoor is seen engaging with U&i products, highlighting their designs and advanced functionalities
e4m Staff Jan 27, 2025 3:30 PM
This Comms Pioneers series spotlights the incredible journey of Sudeep Pukayastha and the incredible lessons he has learnt
Ritika Upmanyu Jan 27, 2025 2:47 PM
As per reports, digital arm of Hindustan Times, Indian Express, NDTV, along with DNPA have sought intervention
e4m Staff Jan 27, 2025 2:37 PM
The duo talk of the ‘Pakoda experience’ in a campaign for Rajdhani Besan
e4m Staff Jan 27, 2025 2:04 PM
Bobby Deol’s endorsement value has soared in the recent years with brands like Winzo, Spotify and Wakefit in his kitty
Soumya Gawri Jan 27, 2025 1:43 PM
This follows Omnicom opening campuses in Bengaluru, Chennai and Gurugram
e4m Staff Jan 27, 2025 1:43 PM
With the message “Bharosa ab ho gaya double,” the campaign emphasizes the brand’s dependability and commitment to providing value and certainty in financial assurance
e4m Staff Jan 27, 2025 1:18 PM
The campaign features Karisma Kapoor, Princess Gauravi Kumari, and Masoom Minawala
e4m Staff Jan 27, 2025 1:18 PM
The association includes 20-second video ads, display banners, L Bands, split-screen video ads, and logo placement on all online promotions
e4m Staff Jan 27, 2025 1:01 PM
The new brand film through its humour, vibrant, refreshing visuals, mirrors the human desire to break free, which perfectly aligns with the refreshing positive vibes of Tic Tac.
e4m Staff Jan 27, 2025 12:53 PM
Based in Mumbai, Madhulika Ojha will oversee the strategy, operations and growth of the agency’s India offices
e4m Staff Jan 27, 2025 11:17 AM
The ‘Fashion With Caution’ campaign is a witty take on the wild and hilarious reactions stylishly dressed individuals face when sporting trendy outfits
e4m Staff Jan 27, 2025 11:14 AM
With this partnership, KRBL aims to explore innovative campaigns that resonate deeply with consumers across age groups
e4m Staff Jan 27, 2025 11:09 AM
In the notice, Prasar Bharati mentioned this platform will offer a unique opportunity to reach a diverse and expansive audience through innovative and engaging digital advertising solutions
e4m Staff Jan 27, 2025 9:54 AM
OTT app downloads also saw a downward trend, with 2024 recording 663 million downloads, compared to 722 million in the previous year, states Sensor Tower’s latest State of Mobile report 2025
Kanchan Srivastava Jan 27, 2025 9:41 AM
Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven summaries, focusing on structured data, comprehensive content, say experts
Sunidhi Vijay Jan 27, 2025 9:13 AM
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the concert
Soumya Gawri Jan 27, 2025 9:13 AM
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
Guest Column: Shantomoy Roy, Founder & Director of K-Factor Communications, writes on why consumer trust is more fragile than ever
Shantomoy Ray Jan 27, 2025 8:52 AM
Industry experts note that while smaller, homegrown tech providers might show agility in adapting to local rules, compliance could be harder to achieve due to fewer resources
e4m Staff Jan 27, 2025 8:46 AM
The CTV survey was supposed to be launched in September 2024 but only four TV channels have committed so far. Primary hurdle appears to be financial, e4m has learnt
Kanchan Srivastava Jan 27, 2025 8:16 AM