Rajdhani Foods ropes in Karan Johar, Ananya Panday

The duo talk of the ‘Pakoda experience’ in a campaign for Rajdhani Besan

by e4m Staff
Published: Jan 27, 2025 2:04 PM | 1 min read

Rajdhani Foods Karan Johar Ananya Panday

Rajdhani Foods has roped in Karan Johar and Ananya Panday to promote Rajdhani Besan.

The ad features Johar directing Panday in a scene, only to call for a break with one request: Pakode! But Ananya, ever witty and relatable, questions the absence of rain—a must for the ultimate Pakoda experience. In true Bollywood style, Johar takes charge, orchestrating artificial rain on the set as the two stars savor delicious Pakode made with Rajdhani Besan. It’s a heartwarming mix of nostalgia, humor, and star power that connects with audiences across generations.

View this post on Instagram

A post shared by Rajdhani Foods (@rajdhani.foods)

Speaking about the campaign, a Rajdhani Foods spokesperson shared, “For decades, Rajdhani Besan has been the secret ingredient behind countless family moments—be it crispy Pakode on a rainy evening or indulgent Besan Laddoos during festivals. Partnering with Karan Johar and Ananya Panday helps us reimagine these moments in a way that speaks to the modern audience while celebrating our timeless legacy.”

The ad campaign talks about how some things never go out of style — like enjoying piping-hot Pakode with friends and family.