Date-wise News
Over 100 agencies from New Delhi, Mumbai, and Bengaluru participated in a thrilling preliminary online round, with the top five teams from each city advancing to the regional finals on September 30
e4m Staff Oct 17, 2024 7:20 PM
In the event of a data breach, government bodies will face the same penalties as private sector organizations, shares MeitY
e4m Staff Oct 17, 2024 6:50 PM
There was a strong focus on efficiencies in media buying, strengthening digital capabilities and reinforcing brand equity, said the company
e4m Staff Oct 17, 2024 6:34 PM
Anil Kumar Lahoti said this at the inauguration of symposium on ‘Emerging Trends and Technologies in Broadcasting Sector’, organized by TRAI
e4m Staff Oct 17, 2024 5:52 PM
Digvijay Singh Deo will also be responsible for creating content-based IPs and partnerships and will report directly to CEO Mahesh Bhupathi
e4m Staff Oct 17, 2024 4:50 PM
Conceptualised by FCB Kinnect, the campaign encourages customers to take advantage of its Big Diwali sale
e4m Staff Oct 17, 2024 4:44 PM
Drive Fitt is a member-based gym facility launched by Preity Zinta and Shubman Gill
e4m Staff Oct 17, 2024 4:01 PM
Hormuzd Masani has also been elected Executive Board Member of IFABC (Hon Treasurer)
e4m Staff Oct 17, 2024 3:51 PM
At the Pitch Brand Talk 2024 summit, Nikhil Sharma, Managing Director of Perfetti Van Melle India, shared insights into creating brand trust through deep product knowledge, consistency, and ownership
e4m Staff Oct 17, 2024 3:40 PM
Leena Lele Dutta also led Sony’s Animation Studio and the IP creation team
e4m Staff Oct 17, 2024 3:39 PM
The sphere displayed visuals and graphics of Bengal’s iconic saree designs, such as kantha, garad, and jamdani
e4m Staff Oct 17, 2024 3:15 PM
Ganguly will spearhead all cricketing properties owned by JSW Sports, including the Delhi Capitals Men’s IPL and Women’s WPL teams
e4m Staff Oct 17, 2024 2:41 PM
Rakesh Sharma, who till recently was President of the Indian Newspaper Society, spoke to e4m on the print industry’s challenges, maintaining its relevance and more
Ruhail Amin Oct 17, 2024 2:40 PM
At e4m Pitch Brand Talk 2024, a panel of industry experts explored the critical balance between short-term ROI and long-term brand building
e4m Staff Oct 17, 2024 2:23 PM
Sidhant Keshwani, Founder & CEO of Libas, took part in a fireside chat at Pitch Brand Talk and shared the brand’s journey from a family-owned business to being a powerhouse women’s fashion ecomm brand
e4m Staff Oct 17, 2024 2:20 PM
While Rajalakshmi Vaiyanathan has been with the company for over 5 years, Suraj Majee joined TVS Capital Funds in 2016
e4m Staff Oct 17, 2024 1:18 PM
Manufacturers and service providers are required to substantiate environmental claims with credible evidence
e4m Staff Oct 17, 2024 1:08 PM
Prior to this, Shailee Mehta was the Associate Vice President at the agency
The brands have released a campaign featuring I-Pop and film artist, Armaan Malik
e4m Staff Oct 17, 2024 12:58 PM
Mansi Shah served as Director of Ad Sales at Viacom18 Media for over 12 years
e4m Staff Oct 17, 2024 11:46 AM
e4m Blog: In this article, let’s decode the importance of customer loyalty in marketing, the types of loyalty programs that work well with customers and more
e4m Desk Oct 17, 2024 11:20 AM
The current Prime membership fee will remain unchanged for those opting for ads, while pricing details for the ad-free version are yet to be disclosed
e4m Staff Oct 17, 2024 9:34 AM
Creators say that treading carefully with cringe, but relatable content, has attracted deals with big brands while increasing the follower count
Shalinee Mishra Oct 17, 2024 9:28 AM
Offshore gambling companies are increasingly targeting Indian audiences through digital media and creating surrogates via news or sports channels
Shantanu David Oct 17, 2024 9:28 AM
As per industry data, there is an over 19% YoY increase in the hiring of marketing heads with most holding dual responsibilities
Chehneet Kaur Oct 17, 2024 9:13 AM
Industry insiders say consulting agencies could be causing delays by conducting multiple negotiation rounds in pursuit of better deals
Tasmayee Laha Roy Oct 17, 2024 8:57 AM