Date-wise News

e4m D2C Awards 3.0?blur=25

The brand also took home the ‘Best D2C Gamechanger Brand of The Year’ award

e4m Desk Sep 19, 2024 10:27 PM

e4m D2C Awards 3.0?blur=25

Bala Sarda, Tarun Joshi and Shaily Mehrotra were honoured with the ‘Best D2C Game Changer Entrepreneur of The Year’ award

e4m Desk Sep 19, 2024 10:26 PM

Myntra?blur=25

The campaign, which will go live on TV and Digital platforms, has two doppelgangers of Karan Johar

e4m Staff Sep 19, 2024 6:37 PM

Burson?blur=25

Delivered via WPP Open, Decipher Health predicts the impact of communications across six therapeutic areas

e4m Staff Sep 19, 2024 6:20 PM

disney star?blur=25

The #She4HerGlory campaign adopted a creative approach, featuring each leader highlighting unique facts about women’s cricket

e4m Staff Sep 19, 2024 6:03 PM

Alok Paranjape?blur=25

Alok Paranjape was previously with Zee Entertainment Enterprises Ltd. as VP Marketing

e4m Desk Sep 19, 2024 4:52 PM

Dhoni single ID?blur=25

The campaigns tagline ‘Get it Free with Single.id’ informs shoppers that they can enjoy free products and services with their accumulated rewards

e4m Staff Sep 19, 2024 3:39 PM

Kevin Vaz?blur=25

With the potential to generate 5 lakh jobs, it reflects the government's visionary approach to making India a global leader in content creation, said Vaz

e4m Staff Sep 19, 2024 3:29 PM

anil ambani?blur=25

Anil Ambani, after Adani, is the other 'A' in India's index. Rally in Reliance Power and Reliance Infra picks up as markets give a thumbs up to the news of the companies becoming debt free

e4m Staff Sep 19, 2024 3:06 PM

Shankar Prasad Plum Real-Time Programmatic Advertising Conference?blur=25

While speaking at the Real Time Programmatic Advertising Conference, Shankar Prasad, Founder of Plum Goodness, explains why 'obsession' with the consumer is important for brands today

e4m Staff Sep 19, 2024 2:09 PM

Kaizzen Global?blur=25

Kaizzen Global will be a collective platform, forming an exclusive alliance of independent communication agency partners

e4m Staff Sep 19, 2024 1:27 PM

Bharat Khatri?blur=25

At the Real Time Programmatic Advertising Conference, Bharat Khatri, CDO for APAC at OMG, discussed the importance of personalisation and automation, and the growing relevance of privacy

e4m Staff Sep 19, 2024 1:18 PM

Video on demand?blur=25

A report by Media Partners Asia said that sports content attracted the highest number of unique viewers, with 9 of the top 15 titles belonging to the sports genre — 6 of which were BCCI events

e4m Staff Sep 19, 2024 12:14 PM

Wondrlab OPA?blur=25

This is Wondrlab's second strategic acquisition in the influencer marketing space and its sixth overall

e4m Staff Sep 19, 2024 11:45 AM

Vikram Chandratrey ?blur=25

Prior to this, Chandratrey was with Mondelēz International as Marketing Director for Indonesia

e4m Desk Sep 19, 2024 11:43 AM

Interpublic Group Alex Hesz?blur=25

Alex Hesz was recently with Omnicom as Executive Vice President, Chief Strategy Officer

e4m Staff Sep 19, 2024 11:37 AM

ASCI?blur=25

The think tank will focus on pressing issues like sustainability and the responsible use of AI

e4m Staff Sep 19, 2024 11:34 AM

TRAI?blur=25

The recommendations talk of 3 types of authorisations for primary telecommunication services, enterprise users & captive networks

e4m Staff Sep 19, 2024 11:32 AM

Tejash Chheda?blur=25

Prior to this, Tejash Chheda was the Head of Media and Content at Reckitt

e4m Desk Sep 19, 2024 11:28 AM

Pepe Jeans Kriti Sanon?blur=25

The brand has unveiled its Autumn/Winter collection campaign featuring the actor

e4m Staff Sep 19, 2024 11:11 AM

Roshni Kavina  L&K Saatchi & Saatchi?blur=25

Based out of the agency’s Mumbai office, Roshni Kavina will report to Kartik Smetacek and Rohit Malkani, the agency’s Chief Creative Officers

e4m Staff Sep 19, 2024 11:11 AM

festive?blur=25

This year, e4m has curated a list of memorable festive ads that have become an integral part of our celebrations, remaining forever fresh in our minds

Soumya Gawri Sep 19, 2024 9:26 AM

Ashwin Padmanabhan GroupM e4m Real Time 2024 conference?blur=25

Ashwin Padmanabhan, Chief Operating Officer-South Asia, GroupM, shared key insights on ‘Building a Transparent Future for Programmatic Media’ at the e4m Real Time 2024 conference

e4m Staff Sep 19, 2024 9:07 AM

Rory Mitchell, Criteo?blur=25

Rory Mitchell, General Manager, Global Performance Marketing at Criteo, shares his thoughts on the complexities of personalised advertising and the role of AI and data privacy

Shantanu David Sep 19, 2024 9:06 AM

election?blur=25

Now, media industry will have only one opportunity every five years to capitalize on election-related ad spending, compared to the current system where state polls occur roughly every six months

Kanchan Srivastava Sep 19, 2024 8:59 AM

Google SEO?blur=25

While small businesses, publishers claim the update benefits larger, established websites, some industry watchers noted that businesses need to stay agile with SEO tactics & offer genuine perspective

Shantanu David Sep 19, 2024 8:42 AM

gozoop?blur=25

The agency has achieved a 30% CAGR over the past three years through strategic partnerships and acquisitions

e4m Staff Sep 19, 2024 8:41 AM

Google EU fine?blur=25

The ruling overturns accusations of Google's market dominance abuse through AdSense in the online advertising sector

e4m Staff Sep 19, 2024 8:35 AM