At a glittering ceremony in the Capital on Wednesday, Coke and McCann Erickson swept a number of honours at the Dainik Bhaskar Indian Marketing Awards 2004. In the individual categories, Prannoy Roy of NDTV was crowned as the Media Person of the Year, Harit Nagpal of Hutch bagged the Marketing Person of the Year award and Sam Balsara of Madison walked away with the honour for the Media Services Person of the Year.
The Dainik Bhaskar Indian Marketing Awards has evoked overwhelming response from the marketing, advertising and media fraternity of the country. Following a flood of requests from participants for more time to submit entries, the awards organising committee has decided to extend the last date for entries to September 14. Consequently, the award ceremony will now be held on October 6.
Dainik Bhaskar Indian Marketing Awards, India’s first ever marketing awards, seek to recognise excellence in all marketing domains. On stake is a gold trophy in each category. Josy Paul, Head, rmg david states, “There are two categories that I think are unique and which I am looking forward to with great excitement: the new brand launch and brand re-launch. I’m sure the winners will help us grow in knowledge and creativity.”
All roads in New Delhi will lead to Dainik Bhaskar Indian marketing Awards on September 29. The awards, instituted by exchange4media group, are already creating waves with senior advertising, media and marketing professionals showing keen interest in them. The award giving ceremony would be telecast on NDTV 24×7.
Dainik Bhaskar Indian Marketing Awards is an initiative to institutionalise and recognise excellence in marketing. It will examine the evolution of a brand in various dimensions. Parameters like sales promotion, below-the-line marketing campaigns and PR have been included alongside creative aspects mashed with media innovations.
The Dainik Bhaskar group seems to be on an expansion spree. After Baroda edition, the group announced the launch of its Bhilwara edition from August 18. Added to this, New Era Publications – a Dainik Bhaskar Group venture, is also coming up with a Hindi family magazine, ‘Aha! Zindagi’. The first issue for September 2004 will be on stands by August end.