Date-wise News
Smirnoff Twist introduces three new flavours?blur=25

Premium vodka and white spirit Smirnoff has launched three new flavours of Smirnoff Twist. The new Orange, Raspberry & Vanilla flavours are expected to add to the excitements of the Smirnoff Citrus Twist launched earlier. Priced at a marginal premium over Smirnoff, the Twist range comes in 750 ml SKU and will be available in a unique twisted bottle.

exchange4media Staff Aug 27, 2004 7:33 AM

Funskool brings world Monopoly championship to India?blur=25

Monopoly, the popular board game on buying and selling of properties, giving an opportunity to learn the tricks of the trade with play money and destinations, can now, for real, take one to Japan with their promotion event, the World Monopoly Championship. This year, popular toy maker Funskool brings the event to India.

exchange4media Staff Aug 27, 2004 7:32 AM

Turner, Zee may beam sports channel?blur=25

Turner International Asia Pacific, has made a proposal to the Subhash Chandra-controlled Zee Telefilms for jointly floating a global sports channel. This comes close on the heels of Zee emerging as the highest bidder for the BCCI cricket telecast rights for the next four years.

exchange4media Staff Aug 27, 2004 7:31 AM

TRAI releases consultation paper on community radio?blur=25

The telecom regulator has released a consultation paper on issues relating to community radio. It refers to key issues like the rationale for community radio, present framework and progress of the scheme, issues relating to eligibility, licensing process, funding of community radio station and regulation and monitoring of the radio stations.

exchange4media Staff Aug 27, 2004 7:31 AM

Alpha Marathi reaps good ratings from Aapla Alpha Awards?blur=25

Alpha Marathi channel’s initiative Aapla Alpha Awards has paid off for the channel. Ratings indicate that the August 14 telecast of the awards has placed the channel above other mass entertainment channels like STAR Plus and Sony.

exchange4media Staff Aug 27, 2004 7:29 AM

Mac Machaiah moves to Dentsu Bangalore as Associate VP?blur=25

Dentsu Communications, Bangalore has appointed Mac Machaiah as the new Associate Vice President. Machaiah moves to Dentsu from Universal McCann, Bangalore where he held the post of Associate Business Director.

exchange4media Staff Aug 27, 2004 7:28 AM

Lowe bags mandate to promote Cobra beer?blur=25

Having announced its plans to start domestic manufacturing, the Karan Bilimoria-owned Cobra Beer has appointed Lowe as its advertising agency in India.

exchange4media Staff Aug 27, 2004 7:26 AM

JWT, Mudra, Ulka, Rediffusion in last lap for LIC ad account?blur=25

The Life Insurance Corporation of India (LIC) has selected J Walter Thompson, Mudra Communications, FCB Ulka and Rediffusion TYR to manage its Rs 125 crore advertising account.

exchange4media Staff Aug 27, 2004 7:25 AM

DTC appoints Cherie Tandon Saldanha as Marketing Director?blur=25

Diamond Trading Company (DTC), the marketing arm of De Beers, has appointed Cherie Tandon Saldanha as Marketing Director, India. Her last assignment was as the President (Marketing), Seagull Group of Companies.

exchange4media Staff Aug 27, 2004 7:24 AM

inc Communications eyeing high?blur=25

A year and a half back, three seasoned advertising and media professionals formed inc Communications. In the last financial year, the Delhi-based agency is believed to have closed its media billings at Rs 22 crore and this year, the group is eyeing at Rs 35 crore.

exchange4media Staff Aug 27, 2004 7:22 AM

Dainik Bhaskar Indian Marketing Awards all set to make a splash?blur=25

Dainik Bhaskar Indian Marketing Awards is an initiative to institutionalise and recognise excellence in marketing. It will examine the evolution of a brand in various dimensions. Parameters like sales promotion, below-the-line marketing campaigns and PR have been included alongside creative aspects mashed with media innovations.

exchange4media Staff Aug 27, 2004 7:21 AM

MetLife calls for creative pitch?blur=25

To add to the action that is taking place in the life insurance segment, MetLife India has decided to look for a change in its creative partner. The company has called for a creative pitch. So long, Enterprise was handling the account.

exchange4media Staff Aug 27, 2004 7:20 AM

Pradip Baijal, Chairman, Telecom Regulatory Authority of India (TRAI)?blur=25

“I do agree that the unified licensing regime will alter the way business is conducted in the media and communications domain. It calls for readjustment of business models in the incumbent industry. But we want to ensure that we do not ruin the business of existing players.”

exchange4media Staff Aug 27, 2004 12:00 AM