Hindustan Lever intends embarking on a co-branded certification programme with top hospitals across the country for its Domex brand of cleaning disinfectant. Appointing its media planning and buying agency, Mindshare Fulcrum's division Local Area Marketing (LAM) to execute the project, HLL is still in the process of working out an arrangement with key hospitals it would help in keeping clean with its Domex brand.
In-film advertising is no longer an alien concept today. Film placements are currently raking in anything between Rs 5, 00,000 to Rs 50 million for the producers. For Leo Entertainment, the road’s not been easy, yet it has sustained a certain degree of respect and grudging admiration from the industry.
The intense fight over telecast rights to 2004-08 cricket matches in India, is more for strategic reasons, rather than commercial ones, according to industry insiders and media planners. More than two weeks after bids were accepted, BCCI is yet to give its verdict on who would get the rights. That, however, is not stopping number-crunchers from doing valuations of the property.
Zee Telefilms music arm Zee Music is all set to capture the Southern market with the launch of its Southern music channel ETC Music Box. Head – Programming at Zee Music, Niyati Shah says the channel will be launched in September and the content will be 60:40 mix of regional and international music.
All roads in New Delhi will lead to Dainik Bhaskar Indian marketing Awards on September 29. The awards, instituted by exchange4media group, are already creating waves with senior advertising, media and marketing professionals showing keen interest in them. The award giving ceremony would be telecast on NDTV 24×7.
Franklin Templeton has decided on its creative partner. If industry sources are to be believed, the account is likely to move to Rediffusion DY&R. The decision comes in the wake of a multi agency pitch. The other agencies in the fray were Euro RSCG and Lowe India. The account is pegged at Rs 10 crore.
Animax has called for a creative pitch. While channel officials haven’t divulged the size of the business, sources inform that the size of the business is comparable to other players of the kids’ genre. Presently, Equus handles the business along with the AXN account.