'Unexpected' happens again, Goafest Super Jury might recommend mass acquittal
Goafest 2013 truly lives up to its theme of expecting the unexpected; Super Jury likely to suggest mass acquittal of all pending complaints
Published - Apr 24, 2013 12:06 AM Updated: Apr 24, 2013 12:06 AM
The much anticipated Goafest Super Jury meet, which constituted of Jury Chairs of all the categories within the Creative Abbys, took place last evening in presence of KPMG officials. The Super Jury is likely to recommended disqualification of all objections on technical grounds thereby, paving the way of reinstating metals taken away from agencies.
Except the Leo Burnett metals for Tata Salt Lite, rest all the metals are most likely to be restored.
According to sources present at the meet, the Super Jury has sent a communication to the Goafest Managing Committee to bar any objections received post the release of Abbys shortlist, which in effect means all complaints will be barred due to time limitation.
Without getting into the merits of each case and voting secretly, which was initially suggested by the AGC, the Super Jury felt it would be unfair to re-judge awarded entries after so much time has elapsed.
According to another source who attended the meet, all complaints received are anonymous so they cannot be entertained in this manner. Many other complaints that came through a proper channel while the Abbys judging was still on were taken up and some entries were barred.
As it is tough to entertain complaints that come through such ‘unconstitutional’ methods after awards have been announced, the Super Jury decided to vote on whether such complaints should be entertained. The vote will form the basis of the recommendation going to AGC.
According to the source, this decision will help stop misuse of vested media to sully the reputation of the awards.
“If the Super Jury has decided to have all the complaints barred post the shortlist process, it seems unfair that BBDO and DHL had to pay a penalty with their names being muddied at the AGC’s announcement of their entries being withdrawn. You cannot take back a bullet that has been fired; the damage has been done, it is a rather unfortunate turn of events,” observed Santosh Padhi, Co-Founder and Chief Creative Officer, Taproot India.
With dozens of metals at stake, one unsaid concern amongst members would have been the repercussions of stripping off awards from so many prominent advertising agencies and its affect on reputations of some of those businesses.
“The jury has debated, deliberated and passed a decision which will be announced by the AGC,” said Nakul Chopra, Chairman, Goafest Committee.
About 10 of the 11 Super Jury members participated in the meet, with many heads from affected ad agencies involved in the process. This development is also bound to bring back calls of larger client involvement in the judging process.
Though there was no official word from either the Goafest AGC or Super Jury at the time of filing of this story, the AGC is most likely to accept the recommendation of the Super Jury, thus, bringing to closure the most ‘unexpected’ developments in the Indian advertising industry.
With inputs from Priyanka Mehra
Goafest 2013 coverage on exchange4media is presented by Patrika group.
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