‘Jugaad’ denotes the ingenuity of Indian people: Navi Radjou & Jaideep Prabhu

Navi Radjou & Jaideep Prabhu, authors of famous books Jugaad & Frugal Innovation, speak about the importance of frugal innovation and how India is playing a central role in it

e4m by exchange4media Staff
Updated: Apr 13, 2019 2:53 PM
Jugaad

At the ongoing Goafest 2019, Navi Radjou & Jaideep Prabhu, authors of famous books Jugaad & Frugal Innovation, spoke about the importance of frugal innovation and how India is playing a central role in it.

Radjou spoke about how ‘jugaad’ has become a new trend in the western world owing to optimal use of resources and efficiency.

“We looked at jugaad because we both spend time in the western world and companies there spend billions of dollars on R&D etc and yet they are not productive. There is research that suggests that by just spending more on R&D, you will not necessarily get better results,” he said.

“In a resource-constraint environment like India, we started looking at entrepreneurs at the grassroot levels, social entrepreneurs, MNCs etc, and we understood jugaad as something that is frugal, flexible and has an inclusive approach to innovation.”

According to Jaideep Prabhu, “Jugaad is a wining mindset that Indians have and it is ingrained in our culture. It is also about resilience and agility that can be transformed into opportunity. Jugaad denotes the ingenuity of Indian people,” said Prabhu.

“For a lot of people, jugaad is also a negative connotation and we have acknowledged that in our book. But we don’t have to get defined by that and we should take it to the next level. So through our book, we have conveyed how jugaad can be ethical and high on quality and not about cutting corners,” added Prabhu.

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