Wavemaker forays into content production with Spirit of Scotland

The media, content & tech agency of GroupM announced the 5-part exploration series with Kunal Kapoor as its host

e4m by exchange4media Staff
Updated: Mar 12, 2020 8:24 PM
Wavemaker

Wavemaker, the media, content and technology agency from GroupM, announced the launch of its debut content production venture Spirit of Scotland today. Hosted by Bollywood star Kunal Kapoor, the show is a 5-part exploration series focusing on the lesser known facets of Scotland. It showcases the interesting and captivating features of Scottish culture and takes the viewer on a breath-taking visual journey into what makes Scotland truly remarkable. 

 Talking about the series, Karthik Nagarajan, Chief Content Officer, Wavemaker India said, “We are extremely happy that our first ever production is about an experience called Scotland. Crafted specifically for the audience with a discerning taste, the series explores the diversity of experiences that Scotland has to offer – from the fascinating northern lights, to their indigenous culinary history, to the luxury hospitality and their crowning glory – their legendary distilleries, home to brands like Glenlivet, Aberlour, Ballantine, Chivas and The Royal Salute. We take great pride in this content and hope it will bring Scotland alive both on television and digital screens, later this month.”

Spirit of Scotland is an ode to the country through its legends, its culture, its landscapes and its scotch whisky.

 Talking about his experience as the host of the show, Kunal Kapoor said, “Scotland has a certain charm which is too tough to escape. Be it the Scotch which rules the world, the scenic beauty, the unparalleled modern history or the architectural heritage, Scotland is simply breath-taking. In this series I have tried to bring to you the authentic Scotland experience and the charm of this beautiful country.”

 The five-part series to be aired on Times Now &ET Now and on YouTube and would see Kunal Kapoor visiting people and places which are an embodiment of this romance

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