Twitter Q2 ad revenues up 129% at $277 mn; mobile advtg has lion's share
Twitter, Inc. has announced revenues of $312 million for the second quarter ended June 30, 2014, an increase of 124 per cent as compared to $139 million in the same period last year
Twitter, Inc. has announced revenues of $312 million for the second quarter ended June 30, 2014, an increase of 124 per cent as compared to $139 million in the same period last year.
Advertising revenue totalled $277 million, an increase of 129 per cent year-over-year. Mobile advertising revenue was 81 per cent of the total advertising revenue.
Data licensing and other revenue totalled $35 million, an increase of 90 per cent year-over-year. International revenue totalled $102 million, an increase of 168 per cent year-over-year. International revenue was 33 per cent of total revenue.
GAAP net loss for the second quarter of 2014 stood at $145 million as compared to a net loss of $42 million in the same period last year. Twitter’s GAAP net loss included $158 million of stock-based compensation expense. Non-GAAP net income was reported at $15 million for the second quarter of 2014 as compared to a Non-GAAP net loss of $16 million in the same period last year.
Commenting on the company’s performance, Dick Costolo, CEO, Twitter said, “Our strong financial and operating results for the second quarter show the continued momentum of our business. We remain focused on driving increased user growth and engagement, and by developing new product experiences, like the one we built around the World Cup, we believe we can extend Twitter’s appeal to an even broader audience.”
Twitter launched a number of new advertiser tools, including mobile app promotions, which allow mobile app developers to drive installs and engagements on Twitter, and website cards, which allow advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site such as their home page, product page, or an important blog post.
Twitter continued the international expansion of its advertising products, expanding state/region geo-targeting to help marketers meet local advertising objectives in additional countries, including the UK, France, and Indonesia, among others, and launching its self service ad platform for small and medium sized businesses in Spain, Israel and South Africa.
Twitter introduced new product experiences that were built around the World Cup, including real-time scoring, push notifications, event and match timelines, and a voting ballot feature. In addition, Twitter launched new web profiles and the ability to send private messages within Vine.
Twitter closed the acquisition of Gnip, a leading provider of social data, and entered into agreements to acquire several other companies including TapCommerce, a leader in mobile retargeting and re-engagement advertising, and SnappyTV, a platform for video editing and distribution.
Revised outlook for the full year of 2014
Revenue is projected to be in the range of $1,310 million to $1,330 million. Adjusted EBITDA is projected to be in the range of $210 million to $230 million. Capital expenditures are projected to be in the range of $330 million to $390 million.
Stock-based compensation expense is projected to be in the range of $640 million to $690 million excluding the impact of equity awards that may be granted in connection with potential future acquisitions.For more updates, be socially connected with us on
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