Schbang wins performance mandate for Pyng

Schbang has been awarded the performance marketing mandate for Pyng. The engagement spans end-to-end performance strategy: creative, media, and search, making it a full-stack performance marketing partnership.

The first wave of campaign assets is now live. Built entirely using Google’s Veo 3, the AI-powered films highlight everyday pain points—from missed workouts to tax season panic and position Pyng as the go-to app for verified professionals across over 50 categories, including fitness, finance, travel, and events.

“The task was clear: create performance creatives that were fast to build, frictionless to run, and still culturally sharp,” said Aditya Sobti, Creative Director at Schbang. “We used Veo 3 to move with speed and precision, building ads that convert while staying true to the category’s reality.”

Schbang’s performance team is managing the full-funnel media deployment—testing variants, optimising spend, and scaling reach to drive installs and retention.

“Speed and specificity were key,” added Mrugank Desai, Head of Media Sciences at Schbang. “This wasn’t just about scale; it was about delivering utility with clarity. The creative system powered by Veo 3 helped us do both.”

“As Pyng continues to use AI to solve real-life chaos, we’ve also been exploring how it can help tell our story,” said Vaishnavi Bhagwat, Marketing Manager at Swiggy. “While we were still figuring out Veo 3, Schbang moved fast and got the campaign out the door. No shoot, no delays, just sharp, AI-led creatives that landed strong. The final assets didn’t just match the vision—they were visually striking, quick to produce, and already earning love online. Now we’re scaling them across performance to build serious brand momentum for Pyng.”