RD&X Network bags Middle East’s Jaz Hotel Group business

The deal includes leveraging ReBid platform for activating, tracking and optimising campaigns for its hotels and cruises portfolio across Egypt

e4m by exchange4media Staff
Published: Jul 14, 2022 3:56 PM  | 2 min read

RD&X Network has bagged the business of Jaz Hotel Group. The collaboration includes use of RD&X Network’s Unified advertising and marketing AI Automation Platform, ReBid, to provide a holistic and unified real-time view of all search, social and programmatic campaigns that will assist in optimising returns. The scope extends to the entire hotel portfolio for the Group in Egypt. 

Speaking on this win, Rajiv Dingra, Founder & CEO, RD&X Network said, “Through our platform driven approach via ReBid, its multiple integrations and a unified workflow we are excited to be future-proofing digital advertising for our clients. We are delighted to work with Jaz Hotel Group and empower them with a platform and solutions that help in automating their digital media buying and optimising for better results. We are at the start of a partnership and look forward to driving the platform driven future of digital advertising, while scaling their growth.”

Ashish Bhasin, Co-Founder and Chairman, RD&X Network said “The future of advertising is platform based and as digital advertising gains a larger and larger share, a unified approach, using AI and driven by automation, is the only way forward. In this, we are delighted to partner with Jaz Hotel Group. ReBid’s unique proposition will help in building our clients’ brands and we look forward to a fruitful partnership with them. It is encouraging to see RD&X Network getting such a wonderful response from clients and we recognise with nervous excitement our responsibility as pioneers of MadTech, a combination of AdTech, MarTech and DeepTech, in this ever evolving field.”

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