NetworkPlay wins Airtel Digital TV’s monetization mandate

The SVG Media company will monetize all of Airtel Digital TV’s digital advertising inventories

NetworkPlay wins Airtel Digital TV’s monetization mandate

NetworkPlay, an SVG Media company, has announced winning an exclusive mandate from Airtel Digital TV to monetize all their digital advertising inventories. Airtel Digital TV is the DTH arm of leading global telecommunications provider Bharti Airtel. SVG Media is the largest Indian Ad-Tech company with brands like Tyroo, DGM India, SeventyNine & NetworkPlay in its portfolio. In addition to DTH advertising, SVG media delivers performance, mobile and native advertising to digital marketers and advertisers and helps leading publishers monetize their digital assets.

Anurag Gupta, India MD, SVG Media said, “NetworkPlay has been working with Airtel DTH since their launch in India. Today, we are extremely delighted to take our relation to the next level with this exclusive partnership, which further strengthens our position in the industry as a leading digital ad-tech company.  NetworkPlay’s technology will help in significantly growing the advertising revenues for Airtel Digital TV.”

“With the increasing penetration of HD technology, coupled with an overall growth in the DTH sector, the business is expected to multiply as more brands have started to explore DTH as a platform to reach out to the television audience”, he further added.

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