Google’s Q4 ad revenue up by 20% to $32.6 billion

The overall revenue of Google parent Alphabet grew by 22% to $39.27 billion. According to reports, of the $39.27 billion revenues, $32.6 billion was accrued from advertising


Google’s parent company Alphabet has posted fourth-quarter financials. Google’s ad sales rose 20% to $32.6 billion in Q4 2018 from a year earlier, according to media reports.

Google's cost-per-click rate showed that a decline of 29% in Q4 2018 from a year earlier and 9% from the prior quarter. Further, paid clicks on Google properties rose 66% from a year earlier and 22% from the prior quarter.

The overall revenue of Google parent Alphabet grew by 22% to $39.27billion. According to reports, of the $39.27billionn revenues, $32.6bn was accrued from advertising.

Talking about its video-sharing platform YouTube, CEO Sundar Pichai reportedly said that it has branched into live TV and original programming and it will be a key driver of future growth.

"YouTube is a place where we see users come not only for entertainment. They come to find information," he was quoted as saying in a conference call with analysts.

For more updates, subscribe to our WhatsApp Channel - and our Newsletter -


For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.