Google’s Q4 ad revenue up by 20% to $32.6 billion
The overall revenue of Google parent Alphabet grew by 22% to $39.27 billion. According to reports, of the $39.27 billion revenues, $32.6 billion was accrued from advertising
Published - 06-February-2019
Google’s parent company Alphabet has posted fourth-quarter financials. Google’s ad sales rose 20% to $32.6 billion in Q4 2018 from a year earlier, according to media reports.
Google's cost-per-click rate showed that a decline of 29% in Q4 2018 from a year earlier and 9% from the prior quarter. Further, paid clicks on Google properties rose 66% from a year earlier and 22% from the prior quarter.
The overall revenue of Google parent Alphabet grew by 22% to $39.27billion. According to reports, of the $39.27billionn revenues, $32.6bn was accrued from advertising.
Talking about its video-sharing platform YouTube, CEO Sundar Pichai reportedly said that it has branched into live TV and original programming and it will be a key driver of future growth.
"YouTube is a place where we see users come not only for entertainment. They come to find information," he was quoted as saying in a conference call with analysts.