Google’s Q4 ad revenue up by 20% to $32.6 billion

The overall revenue of Google parent Alphabet grew by 22% to $39.27 billion. According to reports, of the $39.27 billion revenues, $32.6 billion was accrued from advertising

e4m by exchange4media Staff
Published: Feb 6, 2019 9:17 AM  | 1 min read

Google’s parent company Alphabet has posted fourth-quarter financials. Google’s ad sales rose 20% to $32.6 billion in Q4 2018 from a year earlier, according to media reports.

Google's cost-per-click rate showed that a decline of 29% in Q4 2018 from a year earlier and 9% from the prior quarter. Further, paid clicks on Google properties rose 66% from a year earlier and 22% from the prior quarter.

The overall revenue of Google parent Alphabet grew by 22% to $39.27billion. According to reports, of the $39.27billionn revenues, $32.6bn was accrued from advertising.

Talking about its video-sharing platform YouTube, CEO Sundar Pichai reportedly said that it has branched into live TV and original programming and it will be a key driver of future growth.

"YouTube is a place where we see users come not only for entertainment. They come to find information," he was quoted as saying in a conference call with analysts.

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