Gaana introduces official FIFA World Cup anthem

The Gaana playlist will have the 2018 FIFA World Cup Russia anthem ‘Live It Up’, along with hits such as Shakira’s Waka Waka and Ricky Martin’s Cup of Life

by exchange4media Staff
Published - Jul 6, 2018 1:17 PM Updated: Jul 6, 2018 1:17 PM
Music streaming app Gaana is all set to enthrall its users this World Cup season by streaming the Official FIFA 2018 World Cup Playlist.

Kicking off with the official song for the 2018 FIFA World Cup Russia™ ‘Live It Up’, Gaana is sure to take the football fans on a nostalgic journey with hits such as Shakira’s Waka Waka and Ricky Martin’s Cup Of Life. The playlist is full of official football anthems, with a touch of Summer Vibes and Dancefloor Fillers.

Talking about the playlist, Prashan Agarwal, CEO, Gaana, said “At Gaana, we thrive to give a soundtrack to every emotion & occasion. And with the addition of this playlist, we are celebrating FIFA World Cup as an emotion and occasion which has caught the eye of the entire world. The synergy between both football and music is striking, stirring up fan’s emotions across the globe, especially in India where popular songs associated with football have become anthems for the youth, who they often relate and dance to for celebrating their favourite team’s victory.”

“With this, Gaana has tapped into the global sports zeal to offer its users an experience to multifold the excitement of the FIFA World Cup," Agarwal added.

This year’s anthem ‘Live It Up’ has the biggest names in global music collaborate for the biggest event in the world of football. It will be performed at the 2018 FIFA World Cup Final on July 15 in Luzhniki Stadium in Moscow.

Gaana users can tune into this specially curated playlist available on the homescreen of the app. For more updates, be socially connected with us on
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