Flipkart to launch video streaming service

Flipkart Videos will be ad-supported and available free for users on Flipkart's app

e4m by exchange4media Staff
Updated: Aug 6, 2019 8:06 AM

Flipkart has said it will be rolling out a video streaming service and make its platform available in vernacular languages to woo the next 200 million internet users onto its platform, as per media reports. 

The video streaming service 'Flipkart Videos' will be ad-supported and available free for users on Flipkart's app. 

The content available will be a mix of short films, full-length movies and episodic series. 

The move is significant in view of the upcoming festive season. 

Flipkart CEO Kalyan Krishnamurthy was quoted as saying: "We have a lot of investment going into this. Apart from shopping, we also want users to spend time on the platform and engage. We will use content as an engagement opportunity...we will continue being an e-commerce platform." 

Flipkart Head Growth and Monetisation, Prakash Sikaria, has said, "Our video content offering is focused on three primary aspects, keeping in mind our understanding of the market: free, curated and personalised. We believe that our customers shouldn't pay extra for premium content and hence, our offering is different from anything else that is currently available."

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