Flipkart ties up with Viacom18 Consumer Products for exclusive launch of MTV Fashiontronix gadgets

Launches an array of gadgets ranging from earphones to power banks to speakers

e4m by exchange4media Staff
Updated: Dec 27, 2014 10:32 AM
Flipkart ties up with Viacom18 Consumer Products for exclusive launch of MTV Fashiontronix gadgets

Flipkart, India’s largest marketplace announced the exclusive launch of MTV Fashiontronix by Soundlogic – a perfect confluence of MTV’s unique and iconic youthful creative edge and Soundlogic’s technical bandwidth that delivers unmatched sound experience. Priced from Rs. 499 onwards, MTV Fashiontronix headsets, power banks and speakers will be exclusively available on Flipkart from 22nd December.

The MTV Fashiontronix range is available in trendy colours that ‘kill boring’ making it the perfect accessory for the youth of today.  This time around, adding to the existing line up of products, MTV Fashiontronix by Soundlogic will also have speakers in four variants (Noise, Capsule, Rock, Barrel), two kinds of earphones (Sound Pod, Stud), two kinds of headphones (Thump, Boom), a power bank (Diet) and a fitness band (Pump). The range is competitively priced from Rs. 499 for the earphones going up to Rs. 10,999 for the speakers.

Commenting on this exclusive launch, Michael Adnani, VP – Retail & Head of Brand Alliances, Flipkart said, “We are thrilled to introduce the MTV Fashiontronix range as a Flipkart exclusive. MTV India, an iconic youth brand, is well known for its distinct and cult merchandise and we are confident that the partnership will enable us to create more excitement in the product space for today’s youth.”

Saugato Bhowmik, Sr. VP & Business Head, Viacom 18 Consumer Products, said “It’s a pleasure to introduce MTV Fashiontronix sound gear and gadgets that are a great mix of style, design and price which make them perfect for the youth. So, no more compromise between funky and affordable for the young people out there. They can now enjoy great sound at a great price and look cool while doing it! Online is the way to go for young shoppers today and we’re extremely thrilled to have Flipkart – India’s leading e-commerce platform as the exclusive partner for MTV Fashiontronix.”

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