Facebook ties up with Business Standard for subscription programme

Business Standard is the only publication in India selected for the programme

by exchange4media Staff
Published - Dec 8, 2018 10:49 AM Updated: Dec 8, 2018 10:49 AM
FBBusinessStandard

Social media giant Facebook has tied up with the Business Standard as part of its subscription programme. The announcement was made by Facebook on Friday. Facebook said it had added a total of 28 such partners globally. Business Standard is the only one from India, according to media reports.

The development follows Facebook's announcement last year that it was developing a paywall for subscription publishers to use in ‘Instant Articles’ with the goal of improving subscriber acquisition from the social media site. 

Some of the other publications that Facebook has partnered with include, The Washington Post, The Los Angeles Times and The Boston Globe. 
 

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