Facebook & Instagram launch music products in India

Now users in India can add songs to stories on Facebook and Instagram, Lip Sync Live on Facebook and pin favourite music to Facebook profiles

by exchange4media Staff
Published - Sep 17, 2019 2:13 PM Updated: Sep 17, 2019 2:13 PM
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Facebook has announced new ways for users in India to express themselves through music on Facebook and Instagram, with music stickers on Stories and other creative tools such as lyrics on Instagram, Lip Sync Live, and the ability to add songs to their Facebook Profiles.


With the roll-out of music products today, people across India can add the latest tracks such as Bekhayali - Kabir Singh, Ve Maahi - Kesari, to super hits like Dil Diyan Gallan from Tiger Zinda Hai, and regional hits like Lahore by Guru Randhawa, Zingaat from Sairat as well as old classics like Bas Ek Sanam Chaahiye from Aashiqui, to their Facebook and Instagram Stories.


Speaking about music on Facebook and Instagram, Manish Chopra, Director and Head of Partnerships, Facebook India, said: “Facebook and music share something special — they both bring people together and enable personal expression. And that’s why music is important for us. We want to make it possible for the Facebook and Instagram communities to express themselves and connect around music on our platforms. With India’s strong music ecosystem, we're thrilled to open up the ability for people in the country to include music in the moments they share on our platforms. We have partnered with the Indian music community to enable these new products, and we look forward to seeing all the ways people in India use them to express themselves in fun and engaging way.”


Earlier this year, Facebook India announced partnerships with top music labels T-Series Music, Zee Music Company and Yash Raj Films, licensing their music for use in social experiences on Facebook and Instagram.


Speaking at the launch, Paresh Rajawat, Head of Video and Music Products, Facebook, said: “We continue to see fast adoption of Stories across our family of apps. Today, with the launch of music stickers on Stories, we are excited about giving new ways for people to express and connect with their friends.”

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